Sport Event Planning - PMNG210

• Anglický název: Sport Event Planning
• Zajišťuje: Katedra managementu sportu (51-300100)
• Fakulta: Fakulta tělesné výchovy a sportu
• Platnost: od 2024
• Semestr: letní
• Body: 0
• E-Kredity: 4
• Způsob provedení zkoušky: letní s.:
• Rozsah, examinace: letní s.:2/0, Z+Zk [HT]
• Počet míst: 54 / neurčen (neurčen)
• Minimální obsazenost: neomezen
• 4EU+: ne
• Virtuální mobilita / počet míst pro virtuální mobilitu: ne
• Stav předmětu: vyučován
• Jazyk výuky: angličtina
• Způsob výuky: prezenční
• Poznámka: předmět je možno zapsat mimo plán; povolen pro zápis po webu; při zápisu přednost, je-li ve stud. plánu
• Garant: doc. Mgr. William Morea Crossan, Ph.D.
• Vyučující: doc. Mgr. William Morea Crossan, Ph.D.

Anotace

A practical application in sport event planning and promotion. Operating special events with an emphasis on sports events. Administrative procedures, operational techniques, hospitality, public relations and marketing, and technical services. Students choose and progressively plan a sport event or program as the topics are presented throughout the semester. Each group will present their sport event or program at the conclusion of the semester.

Poslední úprava: Voráček Josef, PhDr., Ph.D. (03.05.2022)

Cíl předmětu

1.       Understand the sport event industry.

2.       Describe what makes a sport event unique, both for participants and for fans.

3.       Create sport event planning timelines, both long-term and event day.

4.       Understand the multiple uses of SWOT analysis for sport events.

5.       Conduct a simple SWOT analysis of an actual sport event.

6.       Demonstrate how a SWOT analysis of a sport event can be used for obtaining sponsorship.

7.       Explain how a SWOT analysis of a sport event is used post-event.

8.       Create a detailed marketing plan for a one day sport event.

9.       Identify all potential budget categories of a sport event.

10.   Create a budget for a potential sport event.

11.   Illustrate how an event break-even point is calculated.

12.   Identify the categories of sponsors used in sport events.

13.   Create a quick facts sheet for sponsors.

14.   Produce sponsorship package proposals for a potential sport event.

15.   Explain how to recruit and maintain volunteers for sport events.

16.   Identify the elements of risk management and contingency planning.

17.   Create contingency plans for a potential sport event.

18.   Identify the advantages, costs, usage and processes of merchandising in sports events.

19.   Explain the potential advantages and disadvantages of using celebrities and charities in sport events.

20.   Explain how to find and care for celebrities and charities for a potential sport event.

21.   Present a planned sport event to potential capital investors.

Poslední úprava: Crossan William Morea, doc. Mgr., Ph.D. (30.08.2023)

Podmínky zakončení předmětu

Regular attendance
Preparation and presentation of an event project (in groups)

Individual SWOT analysis of a sport event

Written test 70%

Poslední úprava: Crossan William Morea, doc. Mgr., Ph.D. (05.02.2025)

Literatura

Required:

SOLOMON, J. An insider’s guide to managing sport events. Champaign, Ill.; United States: Human Kinetics, 2002. ISBN 978-0-7360-3108-0.
GREENWELL, T. C., DANZEY-BUSSELL, L. A., & SHONK, D. J. Managing Sport Events. 2nd ed. Champaign, IL. Human Kinetics, 2019. ISBN 9781492570950.

Reccomended:

GRAHAM, S., NEIROTTI, L. D., GOLDBLATT, J. J. The ultimate guide to sports marketing. 2nd ed. United States: McGraw-Hill, 2001. ISBN 063-9785326199.
SUPOVITZ, F. The Sports Event Management and Marketing Playbook. 2nd edition. Hoboken, N.J: Wiley, 2013. ISBN 978-1-118-24411-1.

Poslední úprava: Crossan William Morea, doc. Mgr., Ph.D. (05.02.2025)

Požadavky ke zkoušce

            Final Project                                                       40% (25% Presentation, 15% Portfolio)

            Written test                                                        15%

            Handing in Project steps complete and on time     15%

            Individual SWOT analysis                                    20%

            Class Participation                                              10%

Poslední úprava: Crossan William Morea, doc. Mgr., Ph.D. (05.02.2025)

Sylabus

1. Understanding the Industry - Choosing a successful event or program
2. Plan for uniqueness
3. Planning - Event timelines
4. SWOT analysis
5. Marketing the event
6. Budgeting
7. Sponsorship
8. Risk Management and Contingency planning
9. Negotiations and Contracts
10. Merchandising
11. Using volunteers
12. Using a celebrity
13. Charity
14. Community involvement

Poslední úprava: Voráček Josef, PhDr., Ph.D. (03.05.2022)