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Given that the global media industry is increasingly preoccupied with the ways in which the current audiences engage with and move across multiple platforms, this course seeks to prepare a new generation of cross-platform media professionals. In this both theoretically and practically focused workshop based on a learning-by-doing approach, the students will develop and produce cross-platform group projects while acquiring knowledge and skills about the converging media landscape and their current and potential roles.
THE PREVIOUS EXPERIENCE IN JOURNALISM IS STRONGLY RECOMMENDED. THE COURSE IS RECOMMENDED FOR FOREIGN STUDENTS (e.g. Erasmus). The main topic of the 2025 course: Students’ life in Prague Poslední úprava: Turková Kateřina, Mgr. Ing., Ph.D. (15.02.2025)
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The multimodal communication the students will produce and disseminate with and through distinct media technologies will include visual, audio-visual as well as textual messages and stories in varying media formats. Poslední úprava: Turková Kateřina, Mgr. Ing., Ph.D. (15.02.2025)
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Recommended literature: AUSLANDER, P. – LIVENESS. Performance in a Mediatized Culture. Routledge, 1999. BAUDRILLARD, J.. Simulacra & Simulation. University of Michigan, 2000. BOSTORM, N. Superintelligence: Paths, Dangers, Strategies. 2016. BOWN, A. Enjoying It: Candy Crush and Capitalism. 2015. BROOKER, W. Hunting the Dark Knight: Twenty-First Century Batman.I. B. Tauris, 2012. DARLEY, A. Visual Digital Culture. Routledge. 2000. DONNER, J. After Access: Inclusion, Development, and a More Mobile Internet. 2015. ERIKSEN, T. Tyranny of the Moment: Fast and Slow Time in the Information Age. Pluto Press, 2001. FUERY, P. – FUERY, K. Visual Cultures and Critical Theory. Arnold. Graf, P., 2004. CHACE, C.. Surviving AI: The promise and peril of artificial intelligence. 2015 Independent report into BBC Online. HMSO: Department for Media, Culture and Sport. 2003. JERALD, J. The VR Book: Human-Centered Design for Virtual Reality. 2015. Le GRICE, M. Experimental Cinema in the Digital Age. BFI, 2001. LESSIG, L. Free Culture: The Nature and Future of Creativity. Penguin, 2004. PETERS, J. D. The Marvelous Clouds: Toward a Philosophy of Elemental Media. 2015. POMERANTZ, J. Metadata. 2015. ROSE, F. The Art of Immersion: How The Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. W. W. Norton & Company, 2011. SEITER, E. New Technologies. In: Miller, T, ed, Television Studies. BFI, 2015. SHANAH, M. The Technological Singularity. 2015. VAN LOON, J. Media Technology: Critical Perspectives. Open University Press, 2008. WOODFALL, A. – ZEZULKOVA, M. What ‘Children’ Experience and ‘Adults’ May Overlook: Phenomenological Approaches to Media Practice, Education and Research. Journal of Children and Media – 10th anniversary special issue. 2016 Literature from the lecture on theory: Anderson, C.W., Emily Bell, and Clay Shirky (2015), “Post-Industrial Journalism: Adapting to the Present,” Geopolitics, History, and International Relations 7(2): 32–123. Deuze, M. (2005). What is journalism?: Professional identity and ideology of journalists reconsidered. Journalism, 6(4), 442–464. https://doi.org/10.1177/1464884905056815 Deuze, M. (2011). Media life. Media, Culture & Society, 33(1), 137–148. https://doi.org/10.1177/0163443710386518 Deuze, M. (2019). What Journalism Is (Not). Social Media + Society. https://doi.org/10.1177/2056305119857202 Erdal, I. J. (2011). Coming to Terms with Convergence Journalism: Cross-Media as a Theoretical and Analytical Concept. Convergence, 17(2), 213–223. https://doi.org/10.1177/1354856510397109 Haak, B.V., Parks, M., & Castells, M. (2012). The Future of Journalism: Networked Journalism. International Journal of Communication, 6, 16. Hoak, G. (2021). Covering COVID: Journalists’ Stress and Perceived Organizational Support While Reporting on the Pandemic. Journalism & Mass Communication Quarterly, 98(3), 854–874. https://doi.org/10.1177/10776990211015105 Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. NYU Press. Lugmayr, A., & Zotto, D. C. (2018). Media Convergence Handbook - Vol. 2: Firms and User Perspectives (Media Business and Innovation) (Softcover reprint of the original 1st ed. 2016 ed.). Springer. Nielsen, S. L., & Sheets, P. (2021). Virtual hype meets reality: Users’ perception of immersive journalism. Journalism, 22(10), 2637–2653. https://doi.org/10.1177/1464884919869399 Segault, A. (2018). WS.2 2018: Proceedings of the 2nd International Conference on Web Studies, p. 52–55. https://doi.org/10.1145/3240431.3240441 Poslední úprava: Turková Kateřina, Mgr. Ing., Ph.D. (02.02.2025)
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The students should actively participate during the lessons, read mandatory texts and articles and work in groups. The mandatory tasks as well as the time plan of the lessons are specified below. Groups will be formed according to the self-declaration of expertise: https://forms.gle/D77md7oPHuzsd9bYA Link to the groups (3-4 members) and updated evaluation: https://docs.google.com/spreadsheets/d/15eddYL7lz7Qgx5A6JyQdiHGFVl-hpOCK0FaeIcRjMbw/edit?usp=sharing Crossplatform journalism and social media: Critical reflection and understanding of the required reading will be tested via a short quiz. You will be informed about the chosen articles until February 24, 2025, and the quiz will take place during the lesson on March 17, 2025. (max. 30 points) Video (TV / online report): 1,5 minute-long journalistic video should be submitted separately by sending YouTube link to the course guarantor, dr. Veronika Macková (veronika.mackova@fsv.cuni.cz) until May 8, 2025 (it will be further specified by lecturer). Please note, that this video should also take part in the multimedia project. (max. 15 points) Multimedia project: The final output of the course should be a group multimedia project that includes video report, photo gallery (10 photos) and social media strategy (with 3 sample posts). The project should be created in Shorthand and has to be submitted for evaluation by the set deadline. The project will be presented and evaluated during the last session or in the exam period (it will be discussed in the semester). The evaluation will include: a) the quality of the project itself b) the quality of the presentation and ability to respond to follow-up questions (max. 55 points) The classification will follow the ECTS grading system on the A-F scale. The student's total result will be given in percentages (1% = 1 point; 0-100%) and according to them the classification will be determined as follows: 0-50% = F, 51-60% = E, 61-70% = D, 71- 80% = C, 81-90% = B and 91% and more = A). All the requirements should be fulfilled by at least 33,3, respectively 50% (10b. in case of quiz; 5b. in case of video report; 27,5 b. in case of multimedia project). If you submit (even if only) one assignment and then do not fulfill other duties, you have to be evaluated by F. Poslední úprava: Turková Kateřina, Mgr. Ing., Ph.D. (15.02.2025)
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Schedule 17. 2. 2025: 14:00 - 15:20: Introduction, course requirements (Kateřina Turková) Group formation: https://forms.gle/D77md7oPHuzsd9bYA 24. 2. 2025: 14:00 - 15:20: Crossplatform – introduction and theory (Victoria Nainová) 3. 3. 2025: 14:00 - 15:20: Social media in newsrooms - current research (Kateřina Turková) 10. 3. 2025: 14:00 - 15:20: Self-study (with a possibility of consultations) 17. 3. 2025: 14:00 - 15:20: Quiz (max. 30 points) READING to be tested in Quiz: García-Perdomo, V. (2024). How Social Media Influence TV Newsrooms Online Engagement and Video Distribution. Journalism & Mass Communication Quarterly, 101(4), 911-932. https://doi.org/10.1177/10776990211027864 Neuberger, C., Nuernberg, C., & Langenohl, S. (2018). Journalism as Multichannel Communication: A newsroom survey on the multiple uses of social media. Journalism Studies, 20(9), 1260–1280. https://doi.org/10.1080/1461670X.2018.1507685 24. 3. 2025: 14:00 - 15:20: Discussion about topics - multimedia project; introducing Shorthand (Kateřina Turková) 31. 3. 2025: 14:00 - 15:20: Social media - practical examples and useful tools (Kateřina Turková) 7. 4. 2025: 14:00 - 15:20: How to take pictures correctly for photo galleries? (František Géla) 14. 4. 2025: 14:00 - 15:20: Field work 28. 4. 2025: 14:00 - 15:20: Video reporting – introduction and theory (Veronika Macková) 5. 5. 2025: 14:00 - 15:20: Field work (video) 12. 5. 2025: 14:00 - 15:20: Evaluation and discussion about video content (Veronika Macková) (max. 15 points) 19. 5. 2025: 14:00 - 15:20: Final evaluation - multimedia project / consultation - to be decided in class (max. 55 points)
The main topic of the 2025 course: Students’ life in Prague
Poslední úprava: Turková Kateřina, Mgr. Ing., Ph.D. (15.02.2025)
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