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The course presents Language Management Theory (LMT), the main aim of which is to capture the "behavior" toward language and communication on the part of individuals, groups and entire societies. The basic features and concepts of the theory will be discussed in relation to various areas and domains of language use. The basis for discussion will be readings, complemented by short lectures by the instructors and guests.<br>
<br> The readings can be downloaded at http://languagemanagement.ff.cuni.cz/ or will be made available via Moodle (dl1.cuni.cz > Filozofická fakulta > Ústav obecné lingvistiky > Language Management).<br> Poslední úprava: Nekvapil Jiří, doc. PhDr., CSc. (21.02.2025)
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Mastery of the conceptual fundamentals of Language Management Theory and the ability to apply them to various types of empirical material, including examples collected by the students themselves. Poslední úprava: Nekvapil Jiří, doc. PhDr., CSc. (23.02.2022)
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Required reading Language Management website: http://languagemanagement.ff.cuni.cz (a basic resource for studies conducted with the use of Language Management Theory; most of the papers given below can be uploaded there) NEKVAPIL, J. (2009): The integrative potential of Language Management Theory. In J. Nekvapil & T. Sherman (ed.), Language Management in Contact Situations: Perspectives from Three Continents. Frankfurt am Main: Peter Lang, p. 1-11. NEKVAPIL, J. (2011): The history and theory of language planning. In E. Hinkel (ed.), Handbook of Research in Second Language Teaching and Learning, p. 871-887. NEKVAPIL, J. & SHERMAN, T. (2009): Pre-interaction management in multinational companies in Central Europe. Current Issues in Language Planning 10, p. 181-198. CHIU A. & JERNUDD, B.H. (2015): Chinese IT terminology management in Hong Kong. International Journal of the Sociology of Language 232, p. 79-101. NEKVAPIL, J. & SHERMAN, T. (2013): Language ideologies and linguistic practices: The case of multinational companies in Central Europe. In E. Barát, P. Studer & J. Nekvapil (eds), Ideological Conceptualizations of Language: Discourses of Linguistic Diversity. Frankfurt am Main: Peter Lang, 85-117. NEUSTUPNÝ, J.V. (2003): Japanese students in Prague. Problems of communication and interaction. International Journal of the Sociology of Language 162, p. 125-143. ÖZÖRENCIK, H. (2024). "A female name cannot be registered for a physical person of male sex, and vice versa": Language management and language ideologies in the self-help discourse of the transgender community in the Czech Republic. Working Papers in Language Management, 10. ÖZÖRENCIK, H. & HROMADOVÁ, M. A. (2018): Between implementing and creating: Mothers of children with plurilingual family background and the Czech Republic’s language acquisition policy. In M. Siiner, F. M. Hult, & T. Kupisch (eds) Language Policy and Language Acquisition Planning. Cham, Switzerland: Springer International Publishing, 33-54. ŠVELCH, J. (2015): Excuse my poor English: language management in English-language online discussion forums. International Journal of the Sociology of Language 232, p. 143-175. Poslední úprava: Nekvapil Jiří, doc. PhDr., CSc. (21.02.2025)
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This course might be partly taught using the platform Zoom. In that case details for joining the course online would be provided to registered students in due time. Poslední úprava: Nekvapil Jiří, doc. PhDr., CSc. (16.05.2024)
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Knowledge of the required and recommended reading, active participation, written test at the end of the semester, final paper encompassing at least three original examples of language management, accompanied by analysis (cca 1,500 words). Poslední úprava: Nekvapil Jiří, doc. PhDr., CSc. (28.02.2025)
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General course outline (subject to slight alteration): 1. Language planning and the concept of language management 2. The history of language planning, the language program of national movements 3. "Simple" (in specific interactions) and "organized" language management (in institutions), their interplay, what is a "language problem" 4. Language, communicative and sociocultural management, their interplay, the role of economic factors 5. Pre-interaction management 6. Research methods in language management 7. Language management in various communication domains (the family, multinational companies, education, literature, media) 8. Terminology standardization as language management 9. Theories of language management (esp. the Prague School) 10. Further selected topics in language management on the basis of students' specific interests 11. Guest lectures Poslední úprava: Nekvapil Jiří, doc. PhDr., CSc. (16.05.2024)
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