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The course has two major educational objectives: on the one hand, offers advice on network and mass media and their role in society and individuals, on the other hand provides an introduction to the methods of interpretation of the mediated content and the basis of media education. It is therefore focused on the content: 1 acquisition of basic knowledge and skills in accordance with FEP (with emphasis on the Czech media), 2, learning methods, media content and interpretation of economic and cultural behavior of the media 3 teens use media users and methods of work with this age group in the analysis of media products (the foundations of media education).
Last update: SYRISTE/PEDF.CUNI.CZ (07.01.2011)
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Understanding the development of media literacy situation in the media market in the CR Understanding the way the mass media media theory in a nutshell influence and functions of mass communication advertising Specifics obtain critical reflective skills development of their creative skills Last update: SYRISTE/PEDF.CUNI.CZ (07.01.2011)
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50% partitipation , pps presentation Last update: SYRISTE/PEDF.CUNI.CZ (30.01.2013)
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Bourdieu, P. : O televizi. Doplněk, Brno 2002 Jirák, J., Köpplová, B. : Masová media. Praha Portál 2009 Jirák, J., Mičenka, Rozumět mediím, základy mediální výchovy pro učitele Partners Czech, Praha 2006 Jirák, J., Wolák : Mediální gramotnost: nový rozměr vzdělávání. Radioservis, Praha 2007 10 let v českých mediích ( J. Jirák ed.) NIT Praha 2005 Postman, N. Ubavit se k smrti: veřejná komunikace ve věku zábavy. MF Praha 2010 Hvížďala, K.: Jak myslet media:eseje, články a rozhovory 2004- 2005 , Dokořán , Praha 2005 Last update: SYRISTE/PEDF.CUNI.CZ (06.01.2011)
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education project or semminar work Last update: SYRISTE/PEDF.CUNI.CZ (30.01.2013)
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1 History of media 2,Role of mass media in democratic societies 3,Mode operation of the media, 4, Media literacy and critical-reflexive competencies 5,The role of avertisement 6, The role of intelligence 7, Credibility and maipulation trough word and picture 8, Embedding media education in the Frame Education Program 9, The development of creative skills 10, Effect of media 11, media and virtual world Last update: SYRISTE/PEDF.CUNI.CZ (07.01.2011)
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