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Poslední úprava: Kateřina Gáspárová (08.02.2024)
5AND / Navazující magisterské studium (Masters Programme) 2023/2024 Ing. Monika Kavanová, Ph.D. LS 1/1; povinně volitelný předmět (Spring semester, compulsory elective course open to all Erasmus+ students) Zk / 4 kredity (Examination / 4 credits) The subject is oriented to deepen the understanding of communication in organization, the influence of organizational culture, communication role of HR and role of managers. It further on concentrates on types of communication in organization, utilization of mentoring, coaching and other techniques. Internal communication, especially on its purpose, factors, content, tools and current trends will be discussed as well. Attention is given to principles of internal communication in organizations, planning and budgeting, measurements and reaching high efficiency, tools for employees’ engagement and increasing their motivation within organization and utilization of social networks and utilization of AI. Significant part of the subject will be dedicated to current management trends – hybrid work, wellbeing and happiness at work. Recapitulation of several best practice communication techniques and its utilization in real life will be part of the seminar. We will utilize the Why, How, What approach by Simon Sinek. <br> |
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Poslední úprava: Kateřina Gáspárová (08.02.2024)
Final examination: In order to be eligible for final oral examination, the student shall successfully pass the knowledge test related to communication in organizations, be present at seminars/ online seminars and actively participate in teamwork – process and present topics assigned to the group and submit them in printed form within the terms set by the teacher. The final exam will consist of oral knowledge test and discussion based on submitted case study. |
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Poslední úprava: Kateřina Gáspárová (08.02.2024)
Required Reading: GILLIS, Tamara a IABC (International Association of Business Communicators). The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership [online]. Hoboken: John Wiley & Sons, Incorporated, 2011. ISBN 978-1118016336. HOLTZHAUSEN, Derina Rhoda a Ansgar ZERFASS. The Routledge handbook of strategic communication [online]. New York: Routledge, 2015. ISBN 978-0203094440. ROCK, David. Your Brain at Work, Revised and Updated: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long. New Yourk. Harper Business, 2020. ISBN 978-0-06-300315-6. SINEK, Simon, David MEAD a Peter DOCKER. Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team. New York: Portfolio/Penguin, 2017. ISBN 978-0-241-27926-7.
Recommended reading: DWECK, Carol: Mindset: The New Psychology of Success, Ballantine Books, 2016, ISBN: 978-0-345-47232-8 DUGDALE, Keith a David LAMBERT. Smarter selling Pearson Education Ltd., 2011, ISBN:978-0-273-75044-4. HIGH-IMPACT SPEAKING The Leader’s Guide to Presenting with Integrity and Influence, e-book; the Genard Method, 2018. Available: www.genardmethod.com MATHA, Bob a Macy BOEHM. Beyond the Babble: Leadership Communication that Drives Results [online]. Hoboken: Wiley, 2008. ISBN ISBN 978-0-470-29407-9. PEARCE, Terry. Leading Out Loud: A Guide for Engaging Others in Creating the Future [online]. Somerset: John Wiley & Sons, 2013. ISBN 978-1-118-41544-3. PUTNAM, Linda L. a Dennis K. MUMBY. The Sage handbook of organizational communication: advances on theory, research, and methods. Los Angeles: Sage, 2014. ISBN 978-1-4129-8772-1. RAGAS, Matthew W. a Ron CULP. Business essentials for strategic communicators: creating shared value for the organization and its stakeholders [online]. New York: Palgrave Macmillan, 2014. ISBN 978-1-137-38533-8. SELIGMAN, Martin. Flourish: A Visionary New Understanding of Happiness and Well-being. New York: Free Press, 2011. ISBN 978-1-4391-9075-3. WILLIAMS, Alan a Alison WHZBROW. The 31 practices, LID Publishing Ltd., 2013, ISBN: 978-1-907794-35-3 Blogs, articles and report available online recommended during semester. |
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Poslední úprava: Kateřina Gáspárová (08.02.2024)
Course contents: 1. Introduction – communication in organization, its goals and aspects 1. communication principles 2. Organizational culture, values and communication 3. Employee engagement, utilization of mentoring, coaching and other techniques. 4. Communication of organizational goals, 5. Performance management and communication 6. Internal communication – principles, goals, rules 7. Internal communication tools 8. Internal communication – planning, budgeting, measurement, impact evaluation. 9. Role of social networks in internal communication 10. Hybrid work 11. AI in communication in organizations 12. New management trends – how they mirror at internal communication. 13. Summary, case study discussions
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