Poslední úprava: PhDr. Josef Voráček, Ph.D. (03.05.2022)
The course gives students information about securing, planning, and organizing large sport events. Students are acquainted with the steps required to bring large sport events to fruition, as well as the economic and social impact of sport events on a region. Experts from the field of sport event management are used to exemplify best practices in the industry.
Cíl předmětu - angličtina
Poslední úprava: Mgr. William Morea Crossan, Ph.D. (30.08.2023)
Upon successful completion of this course, the student should be able to:
Analyze the process of event bidding and venue selection, including cooperating with federations and city governments.
Describe the process involved in planning, marketing and managing large sport events.
Understand the needs, expectations and demands of participants, spectators and sponsors of sport events.
Comprehend the complexity involved with media broadcasting of sport events.
Implement best practices in volunteer recruitment and retention.
Podmínky zakončení předmětu - angličtina
Poslední úprava: PhDr. Josef Voráček, Ph.D. (03.05.2022)
Credits are obtained through completion of 2 of the 3 following possibilities:
Regular class attendance.
Written test (70%)
Volunteer experience at a sport event (based on FTVS partnerships)
Literatura - angličtina
Poslední úprava: PhDr. Josef Voráček, Ph.D. (03.05.2022)
SOLOMON, J. An Insider´s Guide to Managing sporting events. Champaign: Human Kinetics. 2002. 232 s. ISBN 9780736031080. SUPOVITZ, F. The Sports Event Management and Marketing Playbook. 2nd edition. Hoboken, N.J: Wiley, 2013. ISBN 978-1-118-24411-1.
Požadavky ke zkoušce - angličtina
Poslední úprava: PhDr. Josef Voráček, Ph.D. (03.05.2022)
Credits are obtained through completion of 2 of the 3 following possibilities:
Regular class attendance.
Written test (70%)
Volunteer experience at a sport event (based on FTVS partnerships)
Sylabus - angličtina
Poslední úprava: PhDr. Josef Voráček, Ph.D. (03.05.2022)
Bidding and economic impact for large sport events
Cooperating with national and international sport federations when hosting sport events
Marketing, public relations and media
Sponsor recruitment, expectations, activation and retention
Budgeting, cash flow and financing large sport events
Recruitment, care and retention of volunteers
Logistics and contingency planning for large sport events