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Poslední úprava: PhDr. Barbora Štolleová, Ph.D. (10.02.2019)
The seminar is devoted to consumer culture in the 19th and 20th centuries, in a wider complex of changes accompanying the industrialization and modernization process, the formation of a consumer society and its subsequent transition towards consumerism. In addition to the economic dimension (in terms of the conditionality of consumption by the structure and dynamics of the economy), consumption is conceived as a socio-cultural phenomenon, playing a significant role in the process of forming human identities, various lifestyles, defining social groups (communication with others through purchased consumer goods, with „symbolic“ value over and above its own useful value). The seminar, grounded at the boundaries of business history and consumer history, reflects, among other aspects, the changes in the markets of selected commodities (the book market, the food market); changes in business practice and its regional specifics (from markets as traditional trading venues from the Middle Ages, through diversification of business practices in the capitalist era to hypermarkets), forms of consumer goods promotion (marketing, advertising) and changes in consumer roles as an active, formative market player. |
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Poslední úprava: PhDr. Barbora Štolleová, Ph.D. (10.02.2019)
Atestace: Z,Zk ( rozprva nad rozprcovaným segmentem závěrečné písemné práce) |
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Poslední úprava: PhDr. Barbora Štolleová, Ph.D. (10.02.2019)
BERGHOFF, H. (Hg.), Konsumpolitik. Die Regulierung des privaten Verbrauchs im 20. Jahrhundert, Gӧttingen 1999. McCRACKEN, Grant, Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities, Bloomington: Indiana University Press 1988. Drápala, Daniel. Venkovský obchod Moravy a Slezska: socio-ekonomické sondy. 1. vyd. Brno: Centrum pro studium demokracie a kultury, 2014. LENDEROVÁ, M. – JIRÁNEK, T. – MACKOVÁ, M., Z dějin české každodennosti : život v 19. století, Praha 2009. PAVLU, Dušan. Reklub 1927-1949: kapitoly z dějin československé reklamy. [Praha]: Professional Publishing, 2017. STÁTNÍKOVÁ, Pavla. Trhy a tržiště, Praha: Paseka, 2010. VOŠAHLÍKOVÁ, Pavla. Zlaté časy české reklamy, Praha: Karolinum, 1999. ZAHRÁDKA, Pavel - SEDLÁKOVÁ, Renáta (eds.), New perspectives on consumer culture theory and research, Newcastle upon Tyne: Cambridge Scholars, 2012. ZAHRÁDKA, Pavel (ed.) Spotřební kultura: historie, teorie a výzkum, Praha: Academia, 2014. |