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Poslední úprava: doc. Dr. phil. Christine Trültzsch-Wijnen, Mag. phil. (30.01.2023)
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Poslední úprava: doc. Dr. phil. Christine Trültzsch-Wijnen, Mag. phil. (09.01.2024)
Workload: You will conduct a small empirical study either as group work with other students or you will participate in a bigger study that is done together with all participants of the seminar. This will depend on the topic of the semester (that will change with regards to actual research questions in the field of audience research). As the aim of the seminar is to get an insight into hands-on research, you will go through all the parts of an empirical research design: a) research question, sampling; b) data collection; c) data analysis; d) interpretation and critical reflection of results. |
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Poslední úprava: doc. Dr. phil. Christine Trültzsch-Wijnen, Mag. phil. (09.01.2024)
Ruddock, A. (2001). Understanding audiences. SAGE. https://doi.org/10.4135/9780857020178
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Poslední úprava: doc. Dr. phil. Christine Trültzsch-Wijnen, Mag. phil. (09.01.2024)
26.02. Introduction 04.03. Exploring own media habits 11.03. Introduction to the field of audience research 18.03. Research questions 08.04. Research design 15.04. Introduction to methodology 22.04. Preparation of data collection 29.04. Data collection 06.05. Data collection 27.05. Individual research 03.06. Individual research 10.06. Presentations of results 17.06. Final discussion |