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Poslední úprava: prof. PhDr. Hynek Jeřábek, CSc. (29.01.2022)
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Poslední úprava: prof. PhDr. Hynek Jeřábek, CSc. (29.01.2022)
Obligatory literature: Cantril,H.-Gaudet,Hazel-Herzog,Herta (1940) : The Invasion from Mars. A Study in the Psychology of Panic. Princeton, New Jersey, Princeton University Press 1940 Delia,J.G.(1987): Communication Research: A History. In: Berger,Ch.R.-Chaffee,S.H. eds.: Handbook of Communication Science. Newbury Park -,Sage 1987, pp.20-98 Jeřábek, H. (2019) Paul Lazarsfeld and the Origins of Communications Research. London: Routledge. Jeřábek,H. (2006): Paul Lazarsfeld's Research Methodology (Biography, Methods, Famous Projects). Prague, The Karolinum Press (ISBN 80-246-1098-1) Katz,E. (2021) : His Master’s Voice. International Journal of Communication 16(2022), Forum 608–615. Katz,E. (1957) : The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis. Public Opinion Quartely 21, (1957), 1, pp.61-78 Lazarsfeld,P.F.-Katz,E. (1955) : Personal Influence. The Part Played by People in the Flow of Mass Communications. New York, The Free Press 1955 Schmidt, Ralph E. - Thomas Petersen (2022): Beyond Marienthal: The Relationship Between Elisabeth Noelle-Neumann and Paul F. Lazarsfeld. International Journal of Communication 16(2022), Forum 664–672. Weimann,G. (1994) : The Influentials. People Who Influence People. Albany, State University of New York Press 1994 Recommended literatur for seminar papers: Gaudet,Hazel: A Model for Assessing Changes in Voting Intention. In: Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, pp.428-438 Granovetter,M.S. (1973) : The Strength of Weak Ties. American Journal of Sociology 78, (1973), 6, pp. 1360-80 Herzog,Herta (1938): Why Did People Believe in the Invasion from Mars? In: Lazarsfeld-Rosenberg eds.: (1955): The Language of Social Research. New York, The Free Press 1955, pp. 420 - 428 Katz,E. (1963) : The Diffusion of New Ideas and Practices. In: Schramm,W. ed.: The Science of Human Communication. New York, Basic Books 1963, pp. 77-93 Lazarsfeld,P.: Evaluationg the Effectiveness of Advertising by Direct Interviews. In: Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, pp. 411-419 Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, selected chapters. Lazarsfeld,P.F. - Kendall, Patricia L.(1948): Radio Listening in America: The People Look at Radio - Again. New York, Prentice-Hall 1948 Lazarsfeld,P.F. - Stanton,F.N. eds.(1941): Radio Research 1941. (New York, Duel,Sloan and Pearce 1941; any chapter 10 or more pages long Lazarsfeld,P.F. - Stanton,F.N. eds.(1944): Radio Research 1942 - 1943. New York, Duell, Sloan and Pearce 1944 ? any chapter 10 or more pages long Lazarsfeld,P.F. - Stanton, F.N. eds.(1949): Communications Research 1948 - 1949. New York, Harper & Brothers 1949 ? any chapter 10 or more pages long Lowery,Shearon - De Fleur,M.L. (1983) : The People'Choice: The Media in a Political Campaign. in: Lowery-De Fleur: Milestones in Mass Communication Research. Media Effects. London, Longman 1983, pp.86-112 Lowery,Shearon - De Fleur,M.L. (1983) : Personal Influence: The Two - step Flow of Communication. in: Lowery-De Fleur: Milestones in Mass Communication Research. Media Effects. New York- , Longman 1983, pp. 176-203 Merton, R.K.- Fiske, Marjorie - Curtis, Alberta (1946): Mass Persuasion. The Social Psychology of a War Bond Drive. New York-London, Harper & Brothers Publ. 1946 (cited according edition Westport, Conn., Greenwood Press Pbl. 1971), pp.1-19 Metron,R.K. - Kendall, Patricia L.: The Focused Interview. In: Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, pp.476-489 Morrison, D.E. (1978b) : The Beginnings of Modern Mass Communication Research. Archives Européennes de Sociologie, 19, (1978), 2, pp.347-359
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Poslední úprava: prof. PhDr. Hynek Jeřábek, CSc. (15.02.2023)
1. Introduction - Foundation of Communication Research 2. Austrian Radio Audience Research - Paul Lazarsfeld's RAVAG Report 3. Princeton Radio Project - The Leading Project in the Beginnings of Mass Communications Research 4. Attitude Formation Research, Panel Study Method and Opinion Leaders Discovery 5. Mass Communication and Interpersonal Communication - Two Main Topics 6. Two-step Flow of Communications Hypothesis and its Counterparts. His Master’s Voice by Elihu Katz 7. Mass Media Influence: Invasion from Mars - A Study of Panic Created by a Radio Broadcast and Study of Mass Persuasion - War Bond Drive 8. Influentials and Types of Influentials (Local and Cosmopolitan Influentials) 9. Interpersonal Communication and Interpersonal Influence 10. Methods of Studying Opinion Leadership 11. Personality Strength Scale - A Method for Opinion Leaders Identification 12. International Communication On-line Research |