Poslední úprava: Mgr. Marcela Konrádová, Ph.D. (05.01.2024)
Povinná literatura (může být v průěhu kurzu dolpněno):
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Baines, P. (1999): Voter Segmentation and Candidate Positioning. In Newman, B. I. (ed.): Handbook of Political Marketing, Thousand Oaks – London – New Delhi: SAGE, str. 403-420.
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Bradová, E. (2005): Od lokálních mítinků k politickému marketingu, Brno: MPU, str. 49-57.
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Chytilek, R., Eibl, O., Matušková, A. (2012): Teorie a metody politického marketingu, Brno: CDK.
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Henneberg, S. C. M. (2004): The Views of an Advocatus Dei: Political marketing and its critics, In: Journal of Public Affairs, 4:3.
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Henneberg, S. C. M.(2002): „Understanding Political marketing“. In The Idea of Political Marketing, . 93-108.
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Henneberg, S.C.M (2003): Generic Functions of Political Marketing Management, Working papers series, University of Bath.
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Karvonen, Lauri. 2009. The Personalisation of Politics: A Study of Parliamentary Democracies. Colchester: ECPR Press, 4-21.
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Kotler, P., Sidney J. L. (1969): Broadening the Concept of Marketing. In: Journal of Marketing 33: 10-15.
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Kotler, P. (1975): Overview of Political Candidate Marketing. In: Advances in Consumer Research 2.1: 761-769.
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Lees-Marshment, J. (2001): The product, sales and market-oriented party: How Labour learnt to market the product, not just the presentation, European Journal of Marketing, 35, 9/10, 1074-1084.
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Maarek, P. J. (1992): „Birth and Rise of Political Marketing in the United States“. In Political Marketing and Communication, London: John Libbey & Company Ltd., str. 7-21.
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Mitchell, P. - Daves, R. (1999): Media Polls Candidate and Campaigns. In Newman, B. I. (ed.): Handbook of Political Marketing, Thousand Oaks – London – New Delhi: SAGE, str. 177-195.
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Niffenegger, P. B. (1989): Strategies for Success from the Political Marketers, In The Journal of Consumer Marketing, Vol. 6 No. 1 Winter, 45-51.
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Norris, P.: Political Communications and Democratic Politics, http://ksghome.harvard.edu/~pnorris/acrobat/bartle.pdf
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O ́Shaughnessy, N. J. (1990): High Priesthood, Low Priestcraft: The Role of Political Consultants. European Journal of Marketing 24, č. 2, str. 7-23.
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O’Shaughnessey, N. (2001): The Marketing of Political Marketing, European Journal of Marketing, 35, 9/10, 1047-1057.
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Ormrod, R. (2005): A Conceptual Model of Political Market Orientation, In Lees-Marshment J., Wymer W. W.: Current Issues in Political Marketing, 47-64.
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Ormrod, R. (2006): A Critique of the Lees-Marshment Market-Oriented Party Model. Politics, Vol. 26, Is. 2, pp. 110-118.
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Plasser, F. - Scheucher, Ch. - Senft, Ch. (1999): Is There a European Style of Political Marketing? In Newman, B. I. (ed.): Handbook of Political Marketing, Thousand Oaks – London – New Delhi: SAGE, str. 89 – 109.
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Rahat, Gideon a Sheafer, Tamir. (2007): „The personalization(s) of politics: Israel 1949-2003.“ Political Communication, Vol. 24, pp. 65-80.
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Scammel, M. (1999): Political Marketing: Lessons for Political Science, str. 718-739.
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Shama, A. (1976): The Marketing of Political Candidates, Journal of the Academy of Marketing Science, Fall, 4,4, 764-777.
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Voženílková, M. (2018): Personalizace politiky v České republice. Brno: Muni Press. Str. 26-34.
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