Sport Event Management - PMNG229N

• Title: Sport Event Management
• Guaranteed by: Department of Sport Management (51-300100)
• Faculty: Faculty of Physical Education and Sport
• Actual: from 2023
• Semester: winter
• Points: 0
• E-Credits: 2
• Examination process: winter s.:
• Hours per week, examination: winter s.:1/0, C [HT]
• Capacity: unlimited / unknown (unknown)
• Min. number of students: unlimited
• 4EU+: no
• Virtual mobility / capacity: no
• State of the course: taught
• Language: English
• Teaching methods: full-time
• Teaching methods: full-time
• Note: course can be enrolled in outside the study plan; enabled for web enrollment; priority enrollment if the course is part of the study plan
• Guarantor: Mgr. William Morea Crossan, Ph.D.
• Teacher(s): Mgr. William Morea Crossan, Ph.D.
• Incompatibility : PMNG229
• Interchangeability : PMNG229
• Is incompatible with: PMNG229
• Is interchangeable with: PMNG229

Annotation

Last update: PhDr. Josef Voráček, Ph.D. (03.05.2022)

The course gives students information about securing, planning, and organizing large sport events. Students are acquainted with the steps required to bring large sport events to fruition, as well as the economic and social impact of sport events on a region. Experts from the field of sport event management are used to exemplify best practices in the industry.

Aim of the course

Last update: Mgr. William Morea Crossan, Ph.D. (30.08.2023)

Upon successful completion of this course, the student should be able to:

• Analyze the process of event bidding and venue selection, including cooperating with federations and city governments.
• Describe the process involved in planning, marketing and managing large sport events.
• Understand the needs, expectations and demands of participants, spectators and sponsors of sport events.
• Comprehend the complexity involved with media broadcasting of sport events.
• Implement best practices in volunteer recruitment and retention.

Course completion requirements

Last update: PhDr. Josef Voráček, Ph.D. (03.05.2022)

Credits are obtained through completion of 2 of the 3 following possibilities:

• Regular class attendance.
• Written test (70%)
• Volunteer experience at a sport event (based on FTVS partnerships)

Literature

Last update: PhDr. Josef Voráček, Ph.D. (03.05.2022)

SOLOMON, J. An Insider´s Guide to Managing sporting events. Champaign: Human Kinetics. 2002. 232 s. ISBN 9780736031080.
SUPOVITZ, F. The Sports Event Management and Marketing Playbook. 2nd edition. Hoboken, N.J: Wiley, 2013. ISBN 978-1-118-24411-1.

Requirements to the exam

Last update: PhDr. Josef Voráček, Ph.D. (03.05.2022)

Credits are obtained through completion of 2 of the 3 following possibilities:

• Regular class attendance.
• Written test (70%)
• Volunteer experience at a sport event (based on FTVS partnerships)

Syllabus

Last update: PhDr. Josef Voráček, Ph.D. (03.05.2022)

1. Bidding and economic impact for large sport events
2. Cooperating with national and international sport federations when hosting sport events
3. Marketing, public relations and media
4. Sponsor recruitment, expectations, activation and retention
5. Budgeting, cash flow and financing large sport events
6. Recruitment, care and retention of volunteers
7. Logistics and contingency planning for large sport events