Last update: Ing. Mgr. Michaela Kaprálková, M.A. (05.12.2022)
The course presents sequential managerial activities - planning, organizing, selecting and deploying staff, leadership, and control and shows their applications in the field of sport. Apart from the above, it also deals with basic marketing activities.
On the following dates: the 6th of December, the 13th of December, and the 20th of December (from 11:00 a.m.), the class is going to take place online.
Link: https://teams.microsoft.com/l/meetup-join/19%3ameeting_MDg4NGM5NmMtOTQ0Ny00MDA4LWEwNjktMzk2YTYyZDliNjk4%40thread.v2/0?context=%7b%22Tid%22%3a%22e09276da-f934-4086-bf08-8816a20414a2%22%2c%22Oid%22%3a%22d67de9a4-7265-471f-8c25-380be233caca%22%7d
Last update: PhDr. Josef Voráček, Ph.D. (15.09.2020)
Předmět prezentuje sekvenční manažerské činnosti - plánování, organizování, výběr a rozmisťování pracovníků, vedení lidí a kontrolu a ukazuje na jejich aplikace v oblasti sportu. Mimo uvedené se zabývá i základními marketingovými činnostmi.
Aim of the course
Last update: PhDr. Tomáš Ruda, Ph.D. (22.10.2023)
Students will gain a basic overview of activities in the management and operation of sports organizations and clubs. As part of the exam project, they apply the acquired knowledge to a practical example of a sports club.
After completing the course, the student is able to
Define the concepts of management, manager, sports management, and sports manager;
specify three areas of management definitions;
describe the essence of planning, delineate strategic planning, and analyze its structure for sports organizations;
analyze the organizing process, define the span of management, graphically represent models of organizational structures, and describe their advantages and disadvantages in terms of the management process;
understand and create a job describtion
structure the procedure for selecting employees from external and internal sources;
describe and explain the principles of voluntary work in sports, its advantages, and disadvantages;
describe and explain Theory X and Theory Y in the managerial function of people management;
create an offer for a sponsor;
After completing the Basics of Sport Management course, the student is capable of communicating information about management issues clearly and persuasively.
Furthermore, the student is able to engage in the functioning of a sports organization at a junior level.
Course completion requirements
Last update: PhDr. Tomáš Ruda, Ph.D. (31.10.2023)
Presentation of projects - credit Written exam
Literature -
Last update: PhDr. Tomáš Ruda, Ph.D. (31.10.2023)
Basic: GALLO, C. The innovation secrets of Steve Jobs: insanely different: principles for breakthrough success. New York: McGraw-Hill, 2011. 272 p. ISBN 9780071636087. WEIHRICH, H., KOONTZ, H. Management: A global perspective. Tata McGraw-Hill, 2005. 600 p. ISBN 9780071239462. KOTLER, P., KELLER, K. L. Marketing Management with MyMarketingLab, Global Edition. Pearson Education Limited, 2015. 716 p. ISBN 9781292092737. SINEK, S. Leaders eat last: Why some teams pull together and others don't. Penguin, 2014. ISBN 9781591848011.
Other: MILLIGAN, A. Brand it like Beckham: The story of how brand Beckham was built. 2nd edition. London: Marshall Cavendish Business, 2010. 223 p. ISBN 978-981-4276-93-1. NEWMAN, T. et al. Social media in sport marketing. 1st edition. London, New York: Routledge, 2017. 202 p. ISBN 978-1-934432-78-5. PEDERSEN, P., MILOCH, K. S., LAUCELLA, P. Strategic sport communication. USA: Human Kinetics, 2007. 396 s. ISBN-13: 978-0-7360-6524-5. SINEK, S. Start with why: How great leaders inspire everyone to take action. Penguin, 2009. ISBN 9780241958223. STOLDT, G. C., DITTMORE, S., BRANVOLD, S. Sport public relations: managing organizational communication. USA: Human Kinetics, 2006. 376 s. ISBN-13: 978-0-7360-5340-2.
Last update: PhDr. Tomáš Ruda, Ph.D. (31.10.2023)
Basic: GALLO, C. The innovation secrets of Steve Jobs: insanely different: principles for breakthrough success. New York: McGraw-Hill, 2011. 272 p. ISBN 9780071636087. WEIHRICH, H., KOONTZ, H. Management: A global perspective. Tata McGraw-Hill, 2005. 600 p. ISBN 9780071239462. KOTLER, P., KELLER, K. L. Marketing Management with MyMarketingLab, Global Edition. Pearson Education Limited, 2015. 716 p. ISBN 9781292092737. SINEK, S. Leaders eat last: Why some teams pull together and others don't. Penguin, 2014. ISBN 9781591848011.
Other: MILLIGAN, A. Brand it like Beckham: The story of how brand Beckham was built. 2nd edition. London: Marshall Cavendish Business, 2010. 223 p. ISBN 978-981-4276-93-1. NEWMAN, T. et al. Social media in sport marketing. 1st edition. London, New York: Routledge, 2017. 202 p. ISBN 978-1-934432-78-5. PEDERSEN, P., MILOCH, K. S., LAUCELLA, P. Strategic sport communication. USA: Human Kinetics, 2007. 396 s. ISBN-13: 978-0-7360-6524-5. SINEK, S. Start with why: How great leaders inspire everyone to take action. Penguin, 2009. ISBN 9780241958223. STOLDT, G. C., DITTMORE, S., BRANVOLD, S. Sport public relations: managing organizational communication. USA: Human Kinetics, 2006. 376 s. ISBN-13: 978-0-7360-5340-2.
Requirements to the exam
Last update: PhDr. Tomáš Ruda, Ph.D. (31.10.2023)
Presentation of projects - credit Written exam
Syllabus -
Last update: PhDr. Tomáš Ruda, Ph.D. (31.10.2023)
1. Basic terms - theory of management 2. Managerial competencies 3. Strategic planning and analysis in sport 4. Human resource management 5. Corporate social responsibility 6. Good governance 7. Marketing, PR, sponsoring, branding
Last update: PhDr. Tomáš Ruda, Ph.D. (31.10.2023)
1. Základní pojmy teorie managementu 2. Manažerské kompetence, činnosti a funkce 3. Strategické plánování a analýza v oblasti sportu 4. Management lidských zdrojů 5. Společenská odpovědnost ve sportu 6. Good governance 7. Marketing, PR, sponzoring, branding
Learning resources
Last update: Ing. Mgr. Michaela Kaprálková, M.A. (02.11.2022)
Individual consultations are possible within consultation hours, communication via e-mail, or via ZOOM.
