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Nature science communication - MB162P45

Title:	Popularizace přírodních věd
Czech title:	Popularizace přírodních věd
Guaranteed by:	Department of Ecology (31-162)
Faculty:	Faculty of Science
Actual:	from 2022
Semester:	winter
E-Credits:	2
Examination process:	winter s.:combined
Hours per week, examination:	winter s.:1/0, Ex [HT]
Capacity:	unlimited
Min. number of students:	unlimited
4EU+:	no
Virtual mobility / capacity:	no
State of the course:	taught
Language:	Czech
Note:	enabled for web enrollment

Guarantor:	RNDr. Petr Jan Juračka, Ph.D.
Teacher(s):	RNDr. Petr Jan Juračka, Ph.D.
Is co-requisite for:	MB162S12

Opinion survey results Examination dates WS schedule

Annotation -

Last update: RNDr. Veronika Sacherová, Ph.D. (29.04.2022)

For the academic sphere, the popularization of the natural sciences represents an equivalent of sex education at
high school. Everyone thinks they're pretty good at it, but there's not much talk about it. Moreover, many scientists
are ashamed of their public outcomes. However, adequate popularization activities form a necessary channel of
communication between the scientific community and the general public. Being able to present one's own
research in a coherent and convincing manner is one of the most important skills.

Literature -

Last update: RNDr. Veronika Sacherová, Ph.D. (29.04.2022)

Recommended scientific channels and events

Veritasium (Youtube)

TED & TEDx

Famelab

Requirements to the exam -

Last update: RNDr. Veronika Sacherová, Ph.D. (29.04.2022)

The exam will take the form of an online test on Moodle. The answers will be text in a randomly drawn variant within a time limit of one hour. Part of the exam will consist of shooting a short movie, e.g., by smartphone (you will learn the details in time during the lecture).

Syllabus -

Last update: RNDr. Veronika Sacherová, Ph.D. (29.04.2022)

The topics of the theoretical lecture will cover the common pitfalls of natural sciences communication in the Czech and world media or personal communication, typically a lecture for the general public. The main areas include:

What are the forms of popularization and what is the real impact?

Main communication channels for the Czech Republic.

Audience definition and text or campaign targeting settings.

Output timing and planning task.

Why documents on Netflix look better than most content on Youtube.

How to choose the title of a popular article?

Work with your own talent and disability.

How to cope with fear.

Adjusting the viewer's attention and working with its decline.

Working with the attention of a TV show viewer vs. readers.

Social networks as a good servant but a bad master.

Why a hamster sells better than a cockroach.

And why even a cockroach can be sold more expensive than two hamsters.

Media revival of inanimate nature.

Basic technical equipment for popularization video and science photography.

Model examples of successful recent popularization projects.