Subjects

Your browser does not support JavaScript, or its support is disabled. Some features may not be available.

Massmedia Education - OPBQ4P055B

Title:	Mediální výchova
Guaranteed by:	Katedra pedagogiky (41-KPG)
Faculty:	Faculty of Education
Actual:	from 2024
Semester:	winter
E-Credits:	5
Examination process:	winter s.:
Hours per week, examination:	winter s.:1/1, MC [HT]
Extent per academic year:	0 [hours]
Capacity:	40 / 40 (unknown)
Min. number of students:	unlimited
4EU+:	no
Virtual mobility / capacity:	no
State of the course:	taught
Language:	Czech
Teaching methods:	full-time
Note:	course can be enrolled in outside the study plan enabled for web enrollment priority enrollment if the course is part of the study plan

Guarantor:	PhDr. Jaroslav Šaroch, Ph.D. PhDr. Ivo Syřiště, Ph.D.
Teacher(s):	PhDr. Ivo Syřiště, Ph.D.
Pre-requisite :	OPBQ4P011A

Opinion survey results Examination dates WS schedule Noticeboard

Annotation -

The course presents media education as an important interdisciplinary discipline, without which it would be difficult to understand the functioning of the media in society and their effects. The course is focused on familiarizing students with the functioning and use and influence of the media on contemporary society with regard to educational processes based on current technical, philosophical and psychosocial aspects as well as cultural aspects, including critical reflection and analysis of media products. The aim of the course is to acquaint students with the basic theories of media communication, media competencies, the concept of media literacy, the current situation and the use of media in the teaching process, to characterize individual media competencies and to lead to critical reflection of media content. 1. History of media education and its concept. 2. Anchoring media education in legislative documents in the Czech Republic. 3. Basic concept and justification of the need for media education in the present. 4. Basic media theory. 5. Media research in the past and present. 6. Media literacy and civil society. 7. Competences in the field of media education. 8. Positives and negatives of media influence. 9. Media and virtual reality. 10. Analysis of media products. The aim of the course is to acquaint students with the basic theories of media communication, media competencies, the concept of media literacy, the current situation and the use of media in the teaching process, to characterize individual media competencies and to lead to critical reflection of media content. 1. History of media education and its concept. 2. Anchoring media education in legislative documents in the Czech Republic. 3. Basic concept and justification of the need for media education in the present. 4. Basic media theory. 5. Media research in the past and present. 6. Media literacy and civil society. 7. Competences in the field of media education. 8. Positives and negatives of media influence. 9. Media and virtual reality. 10. Analysis of media products.

Last update: Syřiště Ivo, PhDr., Ph.D. (12.09.2024)

Aim of the course -

The student is able to characterize the types of media communication and the ways of media influence. They are able to orient themselves in the mechanisms of action of mass media and analyze individual media products. They will get acquainted with the possibilities and implementation of media research.

Last update: Syřiště Ivo, PhDr., Ph.D. (12.09.2024)

Descriptors -

The course has 5 credits according to ECTS, the total workload of the student corresponds to 150 hours. The expected preparation time for 1 hour is 25 minutes, self-study of literature (for the whole semester) 10 hours, work with study materials (for the whole semester) 15 hours, completion of ongoing tasks (for the whole semester) 25 hours. Seminar paper 10 hours, preparation for the KZ 5 hours.

Last update: Syřiště Ivo, PhDr., Ph.D. (12.09.2024)

Literature - Czech

BAKAN, J. (2013). Dětství pod palbou: jak velký byznys ovlivňuje děti. Praha, Triton.

JEŘÁBEK, H. (1997). Paul Lazarsfeld a počátky komunikačního výzkumu. Praha, Karolinum.

JIRÁK, J., Köpplová, B. : Masová media. Praha, Portál 2009

JIRÁK, J., Mičenka, Rozumět mediím, základy mediální výchovy pro učitele. Partners Czech, Praha 2006

KALVAS , F. (2009). Nastolování agendy : role masové a interpersonální komunikace osobní zkušenosti a genderu. ZU, Plzeň.

KONEČNÝ, Š. (2011). Fenomén lhaní v prostředí internetu. Brno, MU.

MACKOVÁ, A. (2017). Nová media v politické komunikaci. Brno MU.

SEDLÁKOVÁ, R. (2014). Výzkum medií. Praha, Grada.

VYSEKALOVÁ, J.(2007). Psychologie reklamy : nové trendy a poznatky. Praha, Grada.

ŽANTOVSKÝ, P. (2018). Čítanka z teorie masové komunikace, Praha, Oeconomia.

Last update: Zvírotský Michal, PhDr., Ph.D. (14.09.2019)

Syllabus - Czech

Teorie masové komunikace

Úloha mediíí ve společnosti

Dějiny mediíí a mediálních výzkumů

Analýza reklamy

Rozbor zpravodajství

Media a násilí

Podněty k tvorbě školního filmu

Média státní , veřejnoprávní a soukromá

Kritická reflexe mediálního sdělění

Last update: Syřiště Ivo, PhDr., Ph.D. (12.09.2024)

Learning resources - Czech

On-line studijní opora: https://dl1.cuni.cz/course/view.php?id=7974

Heslo pro hosty: akredkpg19

Last update: Zvírotský Michal, PhDr., Ph.D. (14.09.2019)

Learning outcomes -

is able to specify media communication and its typical features

will be able to distinguish between different types of media institutions and their roles

is able to characterize the criteria of media influence and the importance of viewership

can characterize the effect of media on children and teenagers

is able to specify the legislative framework in which the media operate

is capable of critical analysis of media output

Last update: Syřiště Ivo, PhDr., Ph.D. (12.09.2024)