|
|
|
||
|
The aim of the course is to introduce, discuss and implement strategies for company growth. The course takes
place in the form of lectures and a team project with management students at FPH VŠE. The course is provided in
cooperation with FPH VŠE within the course 3SG712 Growth Strategies.
Enrolment is subject to the approval of the guarantor.
Last update: Žemlička Jan, doc. Mgr. et Mgr., Ph.D. (16.05.2025)
|
|
||
|
The aim of the course is to introduce and discuss perspectives for company´s growth. Backed by Ansoff´s Matrix framework and using practical examples, students will be provided with the knowledge and knowhow how to expand the company´s activities and thus its value for its shareholders in long term. We will focus primary on already existing companies struggling to deliver better results and seeking the ways how to start-up, maintain and mainly sustain their growth using either their internal capabilities within existing markets, or expanding to other market segments both locally and internationally on their own or partnering with other companies. The course will provide students with set of tools to innovate and scale their product portfolio and activities, business models and partner´s networks. At the end, they will be capable to set their own growth plan and use the growth risk assessment tool. Last update: Žemlička Jan, doc. Mgr. et Mgr., Ph.D. (16.05.2025)
|
|
||
|
KOTLER, Milton; KOTLER, Philip, 8 strategií růstu : jak ovládnout trh, Brno, BizBooks, 2013, 978-80-265-0076-6 EDWARD D. HESS -- LIEDTKA, JEANNE: The Physics of Business Growth: Mindsets, System, and Processes, 2012, ISBN:978-08-047-8477-1 EDWARD D. HESS: Smart Growth: Building an Enduring Business by Managing the Risks of Growth, 2010, ISBN:978-02-311-5050-7 EDWARD D. HESS: Smart Growth for Entrepreneurial Businesses, 2012, ISBN: 978-08-047-7534-2 Last update: Žemlička Jan, doc. Mgr. et Mgr., Ph.D. (16.05.2025)
|
|
||
|
• Evaluation and understanding current Status Quo of the company. • Growth portfolio, options, opportunities and system. • Generating growth ideas and entrepreneurial thinking. • Product/service development and innovation strategies. • Design and redesign of business models used by the company. • Market penetration techniques. • Cooperative strategies - strategic alliances and strategic acquisitions. • International expansion. • Leadership challenges in implementing new growth strategies. • Growth plan design and evaluation. Last update: Žemlička Jan, doc. Mgr. et Mgr., Ph.D. (16.05.2025)
|
|
||
|
Upon successful completion of this course, students will be able to: • recognize challenges in business development of existing companies, • generate growth ideas and entrepreneurial thinking, • sharpen customer value proposition, • describe all potential modes of company´s expansion and evaluate their benefits, potential and risks, • understand the process of selection of suitable partners for cooperation and deciding on modes of entry to foreign markets, • design new business models in both local and international scope, • design the growth plan and optimize systems to sustain growth, • use strategic tools for growth, • diagnose growth system opportunities. Last update: Žemlička Jan, doc. Mgr. et Mgr., Ph.D. (16.05.2025)
|
|
||
|
Enrolment is subject to the approval of the guarantor. Last update: Žemlička Jan, doc. Mgr. et Mgr., Ph.D. (16.05.2025)
|