| | | |
| Code | Title | Guarantor(s) | Semester | Hours per week, examination | E-Credits | Department | Faculty | Virtual mobility | Capacity | 4EU+ |
|
JKB002 |
Czech Language in Communication Practises |
PhDr. Tereza Klabíková Rábová, Ph.D. |
winter |
winter s.:1/1, MC [HT] |
6 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB007 |
Social Psychology |
Mgr. Ing. Marek Vranka |
winter |
winter s.:1/1, MC [HT] |
6 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB008 |
Economy and Communication |
Ing. Bc. Petra Koudelková, Ph.D. |
summer |
summer s.:1/1, MC [HT] |
5 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB013 |
The History and Theory of Marketing Communication |
Ing. Bc. Petra Koudelková, Ph.D. |
winter |
winter s.:2/0, Ex [HT] |
6 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB014 |
Digital Communication |
Ing. Bc. Hana Moravcová, Ph.D. |
summer |
summer s.:0/2, MC [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB015 |
Public relations |
doc. PhDr. Denisa Hejlová, Ph.D., doc. PhDr. Jan Halada, CSc. |
winter |
winter s.:2/0, Ex [HT] |
6 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB016 |
Research in Marketing |
Ing. Milan Postler, Ph.D. |
summer |
summer s.:2/0, Ex [HT] |
5 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB017 |
Czech language Exercises |
PhDr. Tereza Klabíková Rábová, Ph.D., PhDr. Soňa Schneiderová, Ph.D. |
summer |
summer s.:0/2, MC [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB018 |
Creative Thinking |
Ing. Bc. Hana Moravcová, Ph.D. |
winter |
winter s.:2/0, Ex [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB019 |
Critical Thinking and Ethics of Communication |
Mgr. Ing. Jana Rosenfeldová, Ph.D., Ing. Bc. Hana Moravcová, Ph.D. |
winter |
winter s.:1/1, Ex [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB020 |
Culture of Public Speech |
PhDr. Soňa Schneiderová, Ph.D. |
summer |
summer s.:0/2, MC [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB021 |
Marketing management |
Ing. Bc. Petra Koudelková, Ph.D. |
summer |
summer s.:2/0, Ex [HT] |
5 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB022 |
Political marketing |
Mgr. Anna Shavit, Ph.D., Mgr. Marcela Konrádová, Ph.D. |
summer |
summer s.:2/0, Ex [HT] |
5 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB023 |
Practise - marketing |
Mgr. Marcela Konrádová, Ph.D. |
summer |
summer s.:0/0, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB024 |
Applied Marketing Communication |
Ing. Ladislav Báča, Ing. Ondřej Obluk |
winter |
winter s.:2/0, Ex [HT] |
5 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB025 |
Behavioral Economics |
Mgr. Ing. Marek Vranka, doc. Ing. Petr Houdek, Ph.D. |
summer |
summer s.:2/0, Ex [HT] |
5 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB026 |
Strategy Communication |
MgA. Martin Ayrer |
winter |
winter s.:1/1, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB027 |
Enterpreneur Communication and Firm Culture |
Ing. Tomáš Poucha |
winter |
winter s.:1/1, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB028 |
Actual Trends of Marketing and PR I |
Mgr. Ing. Marek Vranka, Mgr. Marcela Konrádová, Ph.D. |
winter |
winter s.:0/2, C [HT] |
2 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB030 |
Interpretation of marketing texts |
Mgr. Ing. Jana Rosenfeldová, Ph.D. |
summer |
summer s.:0/2, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB032 |
Branding |
Ing. Přemysl Průša |
winter |
winter s.:1/1, Ex [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB034 |
Creativity in Marketing Communication |
Mgr. Martin Bezouška |
winter |
winter s.:0/2, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB036 |
Marketing communication of small and medium enterprises |
Ing. Bc. Petra Koudelková, Ph.D. |
winter |
winter s.:1/1, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB037 |
Fashion brand marketing I - theory |
doc. PhDr. Denisa Hejlová, Ph.D., Ing. Bc. Petra Koudelková, Ph.D. |
winter |
winter s.:1/1, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB038 |
Sports marketing |
Mgr. Ing. Kateřina Turková, Ph.D. |
summer |
summer s.:1/1, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB041 |
In-store Marketing |
Daniel Jesenský |
summer |
summer s.:1/1, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB109 |
Project of IKSŽ - Media and marketing practise I |
Mgr. Ing. Jana Rosenfeldová, Ph.D. |
winter |
winter s.:0/2, C [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB110 |
Book as a Medium I |
doc. PhDr. Jan Halada, CSc. |
winter |
winter s.:2/0, MC [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB111 |
Book as a Medium II |
doc. PhDr. Jan Halada, CSc., Mgr. Antonín Kočí |
summer |
summer s.:2/0, MC [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB125 |
Public Relations practise |
Ing. Bc. Petra Koudelková, Ph.D. |
winter |
winter s.:0/2, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB130 |
Actual Trends of Marketing and PR II |
Mgr. Ing. Marek Vranka, Mgr. Marcela Konrádová, Ph.D. |
summer |
summer s.:0/2, C [HT] |
2 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB131 |
Fashion marketing II |
doc. PhDr. Denisa Hejlová, Ph.D., Ing. Bc. Petra Koudelková, Ph.D. |
both |
1/1, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB132 |
Intercultural Marketing |
Mgr. Ing. Jana Rosenfeldová, Ph.D. |
winter |
winter s.:1/1, Ex [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB133 |
Project Management |
Ing. Bc. Petra Koudelková, Ph.D. |
winter |
winter s.:1/1, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB142 |
Digital Marketing in International Context |
Mgr. Pavel Hacker |
summer |
summer s.:0/2, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB162 |
Project ICSJ - Media and Marketing Practics II |
Mgr. Tereza Ježková, Ph.D., Mgr. Ing. Jana Rosenfeldová, Ph.D. |
summer |
summer s.:0/2, C [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB163 |
Cultural Roots of Modern Society |
doc. PhDr. Jan Halada, CSc. |
summer |
summer s.:2/0, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB164 |
Communicating with the Media |
PhDr. Soňa Schneiderová, Ph.D. |
winter |
winter s.:1/1, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB165 |
Diplomacy and diplomatic communication |
Jozef Braun |
winter |
winter s.:1/1, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB166 |
Media Relations |
Nina Ortová, M.A. |
winter |
winter s.:1/1, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB167 |
Emotions in Marketing |
Mgr. Anna Shavit, Ph.D. |
both |
1/1, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB168 |
Information in the public space |
PhDr. Kamil Švec, Ph.D. |
winter |
winter s.:1/1, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB169 |
Political institution and the media |
PhDr. Kamil Švec, Ph.D. |
winter |
winter s.:1/1, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB191 |
Strategic Communication: A Practice |
MgA. Martin Ayrer |
summer |
summer s.:0/2, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB194 |
Codes of Marketing Communication |
Mgr. Martin Bezouška |
summer |
summer s.:1/1, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB195 |
Fashion and Fashion Photography as a Form of Nonverbal Communication |
Ing. Jana Máchalová, MgA. Ing. Julie Štybnarová |
winter |
winter s.:1/1, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB197 |
Sustanaible Communication |
Ing. Bc. Petra Koudelková, Ph.D. |
winter |
winter s.:1/1, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB198 |
Media and Sustainability Communication |
Ing. Bc. Petra Koudelková, Ph.D. |
winter |
winter s.:0/2, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB201 |
Marketing and Media Literacy |
PhDr. Radim Wolák |
summer |
summer s.:0/2, C [HT] |
2 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB205 |
The psychology of morality |
Mgr. Ing. Marek Vranka, JUDr. Ing. Petr Koblovský, Ph.D. |
summer |
summer s.:0/2, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB207 |
Introduction to Psychology |
Mgr. Ing. Marek Vranka |
summer |
summer s.:2/0, Ex [HT] |
5 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB218 |
Creative Attitudes in Decision-making Process |
Ing. Tomáš Poucha |
summer |
summer s.:0/2, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB222 |
(CRM for 21st century and |
Ing. Bc. Petra Koudelková, Ph.D. |
winter |
winter s.:0/2, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB223 |
Psychology of Happiness and Well-being |
Mgr. Ing. Marek Vranka, JUDr. Ing. Petr Koblovský, Ph.D. |
winter |
winter s.:0/2, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKB224 |
Career course |
PhDr. Tereza Klabíková Rábová, Ph.D. |
both |
0/2, C [HT] |
2 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM199 |
Biodiversity, Sustainability in the Agro-Food System |
Ing. Bc. Petra Koudelková, Ph.D. |
summer |
summer s.:2/0, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM500 |
Strategic Communication: Basic Theories and Approaches |
doc. PhDr. Denisa Hejlová, Ph.D., prof. PhDr. Martin Potůček, CSc., M.Sc. |
winter |
winter s.:2/0, Ex [HT] |
8 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM501 |
Strategic Management and Decision Making |
Ing. Bc. Petra Koudelková, Ph.D., JUDr. Ing. Petr Koblovský, Ph.D. |
summer |
summer s.:2/0, Ex [HT] |
8 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM502 |
Psychology and Behavioral Economics in Communication |
Mgr. Ing. Marek Vranka, doc. Ing. Petr Houdek, Ph.D. |
summer |
summer s.:2/0, Ex [HT] |
8 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM503 |
Contemporary Trends in Social and Media Communication |
prof. PhDr. Jan Jirák, Ph.D., PhDr. Tereza Klabíková Rábová, Ph.D., PhDr. Soňa Schneiderová, Ph.D. |
summer |
summer s.:2/2, Ex [HT] |
10 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM504 |
Methodology of Research |
Mgr. Ing. Jana Rosenfeldová, Ph.D., Mgr. Ing. Marek Vranka, doc. Ing. Petr Houdek, Ph.D. |
winter |
winter s.:2/0, Ex [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM505 |
Selected Chapters in History of Communications |
doc. PhDr. Jan Halada, CSc. |
summer |
summer s.:2/0, Ex [HT] |
8 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM506 |
Statistics and Data Analysis |
Mgr. Ing. Marek Vranka, doc. Ing. Petr Houdek, Ph.D. |
winter |
winter s.:2/0, MC [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM507 |
Trend Analysis and Predictions |
Ing. Bc. Hana Moravcová, Ph.D., JUDr. Ing. Petr Koblovský, Ph.D. |
summer |
summer s.:2/0, Ex [HT] |
8 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM508 |
Specifics of Digital Communication |
PhDr. Filip Huněk, Ph.D. |
winter |
winter s.:2/0, Ex [HT] |
8 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM509 |
Role of Social Media and Influencers in Strategic Communication |
doc. PhDr. Denisa Hejlová, Ph.D., Mgr. Michaela Konopásková, Mgr. David Panýr |
winter |
winter s.:2/0, Ex [HT] |
8 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM510 |
Thesis Seminar |
doc. Ing. Petr Houdek, Ph.D. |
both |
0/2, C [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM511 |
Strategic Communication in an Intercultural Context |
Mgr. Ing. Jana Rosenfeldová, Ph.D. |
summer |
summer s.:1/1, Ex [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM512 |
Theoretical Aspects of Government Communication |
Mgr. Anna Shavit, Ph.D., Mgr. Marcela Konrádová, Ph.D. |
winter |
winter s.:1/1, Ex [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM513 |
System and the practice of contemporary Czech language |
PhDr. Soňa Schneiderová, Ph.D. |
winter |
winter s.:1/1, Ex [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM514 |
Political Management and Leadership I |
Mgr. Anna Shavit, Ph.D., Mgr. Marcela Konrádová, Ph.D. |
winter |
winter s.:1/1, Ex [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM515 |
Political Management and Leadership II |
Mgr. Anna Shavit, Ph.D., Mgr. Marcela Konrádová, Ph.D. |
summer |
summer s.:0/2, Ex [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM517 |
Theory and Practice of Negotiation |
PhDr. Tereza Klabíková Rábová, Ph.D., PhDr. Soňa Schneiderová, Ph.D. |
summer |
summer s.:1/1, MC [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM519 |
Research Practice |
doc. Ing. Petr Houdek, Ph.D. |
summer |
summer s.:0/2, C [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM520 |
Professional Practice |
Mgr. Marcela Konrádová, Ph.D. |
summer |
summer s.:0/2, C [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM521 |
Nation Branding |
doc. PhDr. Denisa Hejlová, Ph.D. |
summer |
summer s.:1/1, C [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM523 |
Public Affairs |
Jana Marco, PhDr. Mgr. Václav Nekvapil, Ph.D. |
summer |
summer s.:1/1, MC [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM524 |
Introduction to Surveillance Studies I |
Mgr. Daniel Slavíček, Ph.D. |
winter |
winter s.:1/1, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM526 |
Introduction to Surveillance Studies II |
Mgr. Daniel Slavíček, Ph.D. |
summer |
summer s.:1/1, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM527 |
Brand management in Disinformation Era |
Mgr. Jindřich Oukropec, DiS. |
winter |
winter s.:1/1, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM528 |
Communication Practice - Workshops |
Ing. Bc. Petra Koudelková, Ph.D. |
winter |
winter s.:0/2, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM529 |
Antropology and Meanings |
doc. PhDr. Martin Soukup, Ph.D. |
summer |
summer s.:2/0, Ex [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM530 |
Communication of Science and Research Institutions |
doc. PhDr. Denisa Hejlová, Ph.D. |
winter |
winter s.:1/1, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM531 |
Media Training |
MgA. Martin Ayrer |
winter |
winter s.:0/2, C [HT] |
2 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM532 |
Strategic People Management |
Ing. Táňa Panýrová |
both |
1/1, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM533 |
Media relations |
Mgr. Michal Vlasák |
summer |
summer s.:1/1, C [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM534 |
Effective Communication in a Public Sector |
Mgr. Marek Zeman |
winter |
winter s.:1/1, MC [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM535 |
Theoretical Concepts of Strategical Management |
JUDr. Ing. Petr Koblovský, Ph.D. |
winter |
winter s.:1/1, MC [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM536 |
Artificial Intelligence in Communication |
Mgr. Martin Richter |
summer |
summer s.:1/1, MC [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM537 |
Role of social media and influencers in strategic communication |
doc. PhDr. Denisa Hejlová, Ph.D., Mgr. Michaela Konopásková, Mgr. David Panýr |
summer |
summer s.:0/2, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM596 |
Politics and Media in High-Stakes International Conflicts |
Mgr. Anna Shavit, Ph.D. |
summer |
summer s.:1/1, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM597 |
Branding and brand building |
Mgr. et Mgr. Filip Janouch, Mgr. Michal Bubeníček |
winter |
winter s.:1/1, MC [HT] |
3 |
23-KMKPR |
11230 |
no |
|
no |
|
JKM598 |
Risk Intelligence for Global Public and Private Sector |
Mgr. Filip Scherf |
summer |
summer s.:1/1, Ex [HT] |
4 |
23-KMKPR |
11230 |
no |
|
no |
|
JSZ008 |
Economic Theory of Marketing |
|
both |
0/0, STEX [HT] |
0 |
23-KMKPR |
11230 |
no |
|
no |
|
JSZ009 |
History and Theory of Marketing Communication and Public Relations |
|
both |
0/0, STEX [HT] |
0 |
23-KMKPR |
11230 |
no |
|
no |
|
JSZ010 |
Theory of Social Communication |
|
both |
0/0, STEX [HT] |
0 |
23-KMKPR |
11230 |
no |
|
no |
|
JSZ388 |
Marketing Communication and PR |
|
both |
0/0, STEX [HT] |
0 |
23-KMKPR |
11230 |
no |
|
no |
|
JSZ400 |
Basic theoretical concepts and historical context of strategic communication |
|
both |
0/0, STEX [HT] |
0 |
23-KMKPR |
11230 |
no |
|
no |
|
JSZ401 |
Strategic Communication in the Context of Related Disciplines |
|
both |
0/0, STEX [HT] |
0 |
23-KMKPR |
11230 |
no |
|
no |
|
JSZ402 |
Contemporary Issues in Communication |
|
both |
0/0, STEX [HT] |
0 |
23-KMKPR |
11230 |
no |
|
no |
|