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Business Practices in Central and Eastern Europe - OBZO11
Title: Business Practices in Central and Eastern Europe
Guaranteed by: Děkanát (41-DEKAN)
Faculty: Faculty of Education
Actual: from 2011
Semester: both
E-Credits: 4
Hours per week, examination: 1/1, C [HT]
Capacity: winter:unknown / unknown (unknown)
summer:unknown / unknown (unknown)
Min. number of students: unlimited
4EU+: no
Virtual mobility / capacity: no
State of the course: not taught
Language: English
Teaching methods: full-time
Teaching methods: full-time
Note: course can be enrolled in outside the study plan
priority enrollment if the course is part of the study plan
you can enroll for the course in winter and in summer semester
Guarantor: doc. RNDr. Miroslava Černochová, CSc.
Class: Volitelné předměty pro PS
This course is intended as a practical introduction to the nature of global economy and the key forces that drive globalization. The students get a deeper understanding of the global business practices and their influence on the countries’ ability to compete, and become familiar with the basic classification of the world’s economies commercial relations. The global business creates the opportunities for participation on the global value added chain. The course focuses on economic transformation of the countries, and specifically Czech Republic, from the directive planning into a market economy. It also addresses business outcomes of the EU membership and integration. The course seeks to find answers to questions such as how to do effectively business in an open economy of a small country as Czech Rep., what its current social and business culture is, and how it managed to incorporate the particulars of the local business etiquette. It discusses problems and challenges of the individual economies in order to gain understanding of social, political, environmental, cultural and ethical initiatives and obstacles to business growth in volatile and rapidly changing global markets.
Last update: CERNOCHO/PEDF.CUNI.CZ (11.02.2011)

Cullen John B, Parboteeah K. Praveen, Multinational Management a Strategic Approach, Thomson South- Western, 2005,ISBN 978-0-324-54512-8,

Reader and handouts dealing with Czech Republic.

Last update: CERNOCHO/PEDF.CUNI.CZ (11.02.2011)
Requirements to the exam

Class presentations (2) 10%

Quizzies, Participation and Homework Assignments: 20%

Midterm Exam: 25%

Final Exam: 35%

Final Paper: Business Plan 10%

Attendance Policy: Attendance is obligatory. More than four hours of unexcused absence from class will endanger an officially certified completion of the course (grading + certificate). Medical absences are excused with the prompt receipt of proper documentation. It is expected that students arrive to class on time and that they return promptly to class after any given class break. Tardiness is figured into the absence policy.

Class Protocol: Students are required to be involved in class activities. They are expected to show their preparation by participating in discussions, by asking relevant questions, being critical and analytical with the contents presented in class as well as by sharing their ideas and opinions. In class the student is required to maintain a polite demeanor always and under every circumstance. Students are asked not to eat in class and to put their cell phones on silence. With the exception being for class presentations, laptops are not to be used in class.



The essay is designed to help the student gain experience in how to conduct a systematic and thorough analysis of a specific topic or issue related to international management. The key requirement of the essay is that it covers a global topic and improves the communication skills of students.


Each student should present a presentation individually or as a part of a team.

It is required that each student or team submits a one-page typed topic proposal by week three. The proposal should include the following:

a. Brief description of global problem.

b. Brief description of target region or country.

c. Proposed method of investigation.

d. Sources of literature.

The presentation should not exceed ten (10-15) typed doubled-spaced pages, excluding tables, graphs, exhibits and appendices. The report is due on the 8th, week Presentations will be graded on the basis of quality. Quality is achieved when reports are clearly and interestingly presented for the students in an in class session. Presentations should be well organized, creative, accurate, well documented, and interesting. Reports are considered authoritative when they are focused and supported by thoroughly documented information.

The format of the presentation will be left to the style and objective of the authors, however, each paper must include the following:

a. Title page: authors, course name and section, date

b. Acknowledgements

c. Body of the report.

d. Conclusions and recommendations.

e. Endnotes.

f. Bibliography


Each student or team is required to prepare a fifteen- (15) minutes presentation of their research. Presentations will be followed by a question and answer session. All sessions will be peer reviewed.


The project and presentation will be evaluated with the score of 1-10 points.

Last update: CERNOCHO/PEDF.CUNI.CZ (11.02.2011)

1. The Challenge of Globalization

Defining Globalization

The Proactive Forces Supporting Globalization

Global Outsourcing

Economies of Scale

Movement towards Homogenous Demand

Lowered Transportation Costs


Global Economic Institutions

Government Tariffs and Taxes

Anti- Globalization Forces

Case 1 - Nationality Problems

2. Globalization and Environment

The Major Environmental Challenges

Climate Change

Clean Energy

Demographic Growth

World Health problems

The Global Waste

Poverty & Starvation

Case 2 - Countries and Cultural Issues

3. Globalization of Culture

What Is the Culture?

The Components of Global Culture

MNC and World Cultural Market

Religions Its Role

Case 3 - Joint Ventures Partners

4. Globalization of Economy

Commanding Heights in the Global Economy

The Global Players in World Economy

WTO, IMF, Economic Integrations

The Role of the New Emerging Giants China, India, Brazil, Russia

Enjoying the Fruits of Globalization- Have and Have- not Nations

The Globalization of Finance

The Role of FDI- Hanson’s Formula

The Social Problems of Outsourcing

The Role of MNC

Regional Integration and Economic Globalization

Global Tourism

Case 4 - Airbus- Boeing -Where Are the Czechs

5. Porter’s Diamond Model of Competitiveness

Factor Conditions

Demand Conditions

Related and Supporting Industries

Firm Strategy, Structure, and Rivalry

The Role of Chance

The Role of Governmental Policy

The measurement of the Competitiveness

The Czech Republic Evaluated by the Model

Case 5- Flexit International

6. Business Environment in the Czech Republic

About Czech Republic- Facts


Entrepreneurship- Historical Development

Macroeconomic Conditions


Business Culture

Models of Corporate Governance

Why to invest in CR

Case: Bata- CSR

7. Small Business and Its Performance in the Czech Economy

The Definition of SMEs

Start ups

Support of SMEs by the EU

Small Business & E/commerce

Marketing Strategy for Competitiveness on the Global Scale

Case 6 - Business Plan for Czech Republic

8. Business Activities of MNC in the CR

Evolution and Changes of a MNC business activities

Positives and negatives of MNC for the small country

Corporate Governance

Culture and its Effects on Organizations

Influence of Culture and Management Styles around the World

Staffing Philosophies in the Host Countries

Case 7 - Selecting a Manager in the Host Country

9. The Corporate Social Responsibility of MNC

The Social Responsibility of Firms

Ethics in Business

Codes of Conduct

Corruption and Its Impact on the Business Culture

The Sustainable Development Theory

10. Other Dimensions of the EU Integration and Global Polices

International Flows of Humanity

Accelerating the Achievement of Social Agendas

Managing Transitions

Last update: CERNOCHO/PEDF.CUNI.CZ (11.02.2011)
Registration requirements

Tento předmět vyučují odborníci z ÚJOP.

Bližší informace včetně rozvrhu a kontaktů na vyučující najdete na〈=en.

V případě, že máte zájem o zápis do předmětu, kontaktujte vyučujícího předmětu (Mikuláš Pichanič email: a požádejte ho o zařazení do předmětu.

Last update: CERNOCHO/PEDF.CUNI.CZ (11.02.2011)
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