Science marketing I. - MB162S01
Title: Science marketing I.
Czech title: Vědecký marketing I.
Guaranteed by: Department of Ecology (31-162)
Faculty: Faculty of Science
Actual: from 2025
Semester: winter
E-Credits: 1
Examination process: winter s.:
Hours per week, examination: winter s.:0/2, C [DS]
Capacity: unlimited
Min. number of students: unlimited
4EU+: no
Virtual mobility / capacity: no
State of the course: taught
Language: English
Explanation: The subject will take place in 2 days, between January 14 and 16, 2026.=== Details will be annnounced.
Note: enabled for web enrollment
Guarantor: prof. RNDr. Adam Petrusek, Ph.D.
Teacher(s): prof. RNDr. Adam Petrusek, Ph.D.
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Annotation -
Discussions and storytelling on what inevitably precedes and follows scientific discoveries or practical behind-the-scenes information on how we do science when when we do not do research itself: information sources, fundraising, presenting and reporting results (including proven tips and tricks to create successful, i.e., award-winning, talks and posters). All of this is discussed very subjectively from the point of view of an academic 1) who won couple of student awards himself, 2) whose students regularly bring awards from international conferences, 3) published a few dozen papers in the role of key author, 4) regularly reviews manuscripts of others as well as student theses, 5) serves in a role of peer-reviewed journal editor.

The course Science Marketing has two parts that follow each other but can be also attended separately. In the winter semester (Science Marketing I), the focus is on preparation of efficient presentations (oral and poster) and on attending the conferences. In the summer semester (Science Marketing II) we mainly focus on scientific writing (especially on publications, but also student theses), peer-review process and research funding (grant applications and their evaluation, including CV, budget preparation, etc.)

Essential parts of the course are discussions about real stories and case studies, and examples worth following as well as "dead ends" that should be certainly avoided.

Last update: Petrusek Adam, prof. RNDr., Ph.D. (06.10.2025)
Literature

Links to various relevant online resources are presented and shared with students during the seminar. There are many websites that provide tips to create efficient presentations and posters.

Last update: Petrusek Adam, prof. RNDr., Ph.D. (23.10.2019)
Requirements to the exam -

The credit is awarded for a draft of a poster (in electronig format) prepared by student, focusing on his/her research topic. It is acceptable to provide a poster used for conference/department presentation in the given academic year.

Last update: Petrusek Adam, prof. RNDr., Ph.D. (23.10.2019)
Syllabus -

1. Periodicals and information sources
Peer-reviewed scientific journals (from Nature and Trends to specialized international journals to the Bulletin of the Sleepy Hollow Museum). Print vs. online journals, open access vs. subscription. How to best access articles. Bibliographic databases and other information sources available from the faculty and beyond: ISI Web of Knowledge, Scopus, Google Scholar, Zoological Records.
Impact factor and other scientometric data. Journal Citation Reports.
How to find a journal: Electronic Journal Library, periodicals in the database of the National Library. Practical examples of searching for articles. What to do if we are unable to obtain the paper.
Bibliographic software: from an overview of available articles to formatting the bibliography in a manuscript. 

2. Let's go presenting

Where and to whom do we present? Which conferences can we attend, and why should we do so?
Writing an abstract. Choosing between presentation types (lecture vs. poster). Adapting the content of the presentation to the audience.
Conference proceedings: is it worth publishing in them? Are there any social conventions when attending at a conference?

3. Poster and oral preparations 

Formal requirements, tips and tricks for a successful poster.
Strategies for engaging the audience in the talks.
The most common and most dreadful mistakes made in posters and oral presentations. Tips and tricks for work with MS PowerPoint.

Last update: Petrusek Adam, prof. RNDr., Ph.D. (07.10.2025)
Learning outcomes

After completing the course, students will be able to:

  1. Use key sources of scientific information, including bibliographic databases, open-access platforms, and citation tools, and efficiently retrieve scientific literature.

  2. Evaluate scientometric indicators (e.g., impact factor, citation metrics) and understand their relevance in scientific publishing.

  3. Prepare clear and effective posters and oral presentations tailored to different audiences and contexts.

  4. Apply design and communication principles to create engaging, visually appealing, and scientifically accurate conference materials.

  5. Recognize common mistakes in scientific communication and implement strategies to avoid them.

  6. Improve their networking skills when attending scientific conferences.

  7. Reflect on the role of presentation and communication skills in building a successful scientific career.

Last update: Gáliková Kristýna, Mgr. et Mgr., DiS. (21.10.2025)