Empirical Audience Studies - JKM194

• Title: Empirical Audience Studies
• Czech title: Empirická studia publik
• Guaranteed by: Department of Media Studies (23-KMS)
• Faculty: Faculty of Social Sciences
• Actual: from 2023
• Semester: summer
• E-Credits: 5
• Examination process: summer s.:
• Hours per week, examination: summer s.:0/2, MC [HT]
• Capacity: unknown / 30 (20)
• Min. number of students: 5
• 4EU+: no
• Virtual mobility / capacity: no
• State of the course: taught
• Language: English
• Teaching methods: combined
• Teaching methods: combined
• Note: course for students of another faculty; course taught by another faculty; course can be enrolled in outside the study plan; enabled for web enrollment; priority enrollment if the course is part of the study plan
• Guarantor: doc. Dr. phil. Christine Trültzsch-Wijnen, Mag. phil.; prof. MgA. Martin Štoll, Ph.D.
• Teacher(s): doc. Dr. phil. Christine Trültzsch-Wijnen, Mag. phil.
• Class: Courses for incoming students

Annotation

Last update: doc. Dr. phil. Christine Trültzsch-Wijnen, Mag. phil. (30.01.2023)

Description: In this course you will get an introduction into empirical audience studies. Together with your colleagues you will conduct a small study. You will be introduced to the state of the art of audience research.

Aim of the course

Last update: doc. Dr. phil. Christine Trültzsch-Wijnen, Mag. phil. (09.01.2024)

Workload: You will conduct a small empirical study either as group work with other students or you will participate in a bigger study that is done together with all participants of the seminar. This will depend on the topic of the semester (that will change with regards to actual research questions in the field of audience research).

As the aim of the seminar is to get an insight into hands-on research, you will go through all the parts of an empirical research design: a) research question, sampling; b) data collection; c) data analysis; d) interpretation and critical reflection of results.

Literature

Last update: doc. Dr. phil. Christine Trültzsch-Wijnen, Mag. phil. (09.01.2024)

Ruddock, A. (2001). Understanding audiences. SAGE. https://doi.org/10.4135/9780857020178

 

Syllabus

Last update: doc. Dr. phil. Christine Trültzsch-Wijnen, Mag. phil. (09.01.2024)

26.02. Introduction

04.03. Exploring own media habits

11.03. Introduction to the field of audience research

18.03. Research questions

08.04. Research design

15.04. Introduction to methodology

22.04. Preparation of data collection

29.04. Data collection

06.05. Data collection

27.05. Individual research

03.06. Individual research

10.06. Presentations of results

17.06. Final discussion