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Last update: Ing. Mgr. Daniel Opelík (18.12.2021)
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Last update: Ing. Mgr. Daniel Opelík (18.12.2021)
After successful completion of this course, students will be able to: • explain the basic principles, nature and meaning of the strategy within companies, • creation, but also critical evaluation (including proposing recommendations for change) of mission, vision and organization values, • work with change as an element that will help achieve the innovation potential of the organization, • identify stakeholders of the selected organization, recommend a way of communication with stakeholder groups and explain the specifics of stakeholders in sports, • compile a value chain for the selected organization and adapt it to the organization, • analyze, prepare and design an appropriate strategy at all levels of management within the sports organization, • reflect and characterize the interconnection of individual levels of the strategy, • be able to perform a basic analysis of the international market environment and choose an appropriate strategy in an international context, • design implementation steps and processes, including redefining business goals, • prepare a basic business plan, set a financial perspective and orientate oneself in the issue of establishing a profitable sports organization. |
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Last update: Ing. Mgr. Daniel Opelík (18.12.2021)
Assessment requirements:
• active participation in seminars (according to working groups) • completion of worksheets on topics assigned during the seminars • elaboration and successful presentation of the project
Examination requirements:
• written part of the exam - successful completion of the exam test (minimum 60%) • oral part of the exam - successful answering of the drawn question |
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Last update: Ing. Mgr. Daniel Opelík (18.12.2021)
Basic study literature: Makadok, R., Burton, R., & Barney, J. (2018). A practical guide for making theory contributions in strategic management. Strategic Management Journal, 39(6), 1530-1545. Hoye, R., Smith, A. C., Nicholson, M., & Stewart, B. (2018). Sport management: principles and applications. Routledge. Lasserre, P. (2017). Global strategic management. Macmillan International Higher Education.
Recommended study literature: Varmus, M., Kubina, M., & Adámik, R. (2021). Strategic Sport Management: Sustainability of Sports Clubs. Springer Nature. Hunger, J. D. (2020). Essentials of strategic management. O’Brien, D., Parent, M. M., Ferkins, L., & Gowthorp, L. (2019). Strategic management in sport. Routledge. Henry, A. (2021). Understanding strategic management. Oxford University Press. Chadwick, S., Parnell, D., Widdop, P., & Anagnostopoulos, C. (Eds.). (2018). Routledge Handbook of football business and management. Routledge. |
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Last update: Ing. Mgr. Daniel Opelík (18.12.2021)
Lectures:
1. Strategic thinking and principles of strategic management. The essence and meaning of the strategy. Strategy in sport. 2. The process of creating a mission, vision and mission of the organization. Critical evaluation of the mission and vision. 3. Management of changes in the company. Changes in sports organizations. 4. Stakehodlers, introduction to stakeholder management, selected options for stakeholder identification. 5. Interest groups of sports organizations, their interconnection and possibilities of their analysis for strategic management of sports organizations. Ethics in strategic management. 6. Value chain, process analysis and value creation in the organization. Trends and aspects of the global environment not only in sports. 7. Business strategies: Corporate, business and functional level of strategy. Blue Ocean Strategy. 8. Corporate level strategy. 9. Business level strategy. The most common occurrence of business strategy in sports. 10. Functional level of strategy, generating competitive advantage. 11. Strategy implementation, strategic controlling. Controlling in the sports sphere. 12. Innovation strategies, principles of design thinking (DT) applied in the segment of strategy in sport. 13. International business strategies. Organization and management of international companies. 14. International competitive advantage. Localization and globalization.
Seminars: 1. Business concepts, the principle of establishing a sports organization of a profitable nature. 2. Principles of credit project, goals and meaning of the company. Business strategy. 3. Business management - strategic goals, mission, vision. Financial perspective. 4. Evaluation of the strategic concept of the selected organization, value chain analysis. 5. EFQM, CAF models. 6. Implementation of change management. 7. Analysis of stakeholders of a selected sports organization. 8. Work and communication with stakeholders of a selected sports organization. 9. Corporate level of strategy of the selected organization. 10. Business and functional level of the strategy of the selected sports organization. 11. Implementation of strategies and the possibility of their internationalization. 12. Entry into international markets and selection of an appropriate strategy. 13. Project presentation. 14. Project presentation. |