Thesis (Selection of subject)Thesis (Selection of subject)(version: 368)
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sort in descending ordersort in ascending orderThesis title sort in descending ordersort in ascending orderYear of announcement sort in descending ordersort in ascending orderYear of defence Thesis type Thesis discipline sort in descending ordersort in ascending orderSupervisor sort in descending ordersort in ascending orderAuthor sort in descending ordersort in ascending orderAnnounced Assigned Department Faculty
detail Travel blog as a marketing tool 2016/2017 2018/2019 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 18.07.2017 18.07.2017 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The comparison of communications of Hnutí DUHA and Greenpeace ČR on Facebook 2016/2017 2017/2018 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 14.07.2017 14.07.2017 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Femvertising in Czechia through the eyes of gen Z and gen X women 2020/2021 2021/2022 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 20.09.2021 20.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Ethical consumer behavior of generation Z in the area of sustainable fashion 2022/2023 2022/2023 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 11.10.2022 11.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Depiction of addictive substances and their users in Czech television news media 2020/2021 2022/2023 Bachelor's thesis MSBCK Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 05.08.2021 05.08.2021 Katedra mediálních studií (23-KMS) FSV
detail Analysis of media coverage of the Ondřej Kúdela and Glen Kamara case 2020/2021 2022/2023 Bachelor's thesis BP_KSMS Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 25.08.2021 25.08.2021 Katedra mediálních studií (23-KMS) FSV
detail Political war brand of Volodymyr Zelenskyj 2023/2024 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 30.04.2024 30.04.2024 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The Role of Influencer Communication in the Context of Mental Health of Young Social Network Users 2023/2024 diploma thesis NP_SK Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 16.04.2024 16.04.2024 Katedra mediálních studií (23-KMS) FSV
detail Czech and Slovak Generation Z´s view of Barbie as a symbol of feminism 2023/2024 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 17.10.2023 17.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The Real in advertising.The failure of advertising fantasies and its implications 2022/2023 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 02.05.2023 02.05.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Inclusion of minorities in advertising: An Authentic Approach or a Marketing Move 2023/2024 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 18.10.2023 18.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The perception of the thin line between body positivity and the risks of obesity 2023/2024 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 18.10.2023 18.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Irony in online conversation: How it is signaled and understood in chat applications 2023/2024 Bachelor's thesis BP_KSMS Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 26.03.2024 26.03.2024 Katedra mediálních studií (23-KMS) FSV
detail Characterization of healthwashing at the example of breakfast cereals 2018/2019 2019/2020 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The influence of interventions of the food industry in the second half of 20th century on current perception of low-fat diet in the Czech Republic 2018/2019 2019/2020 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The role of media in consumer socialization of children 2018/2019 2019/2020 diploma thesis MSP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 02.07.2019 02.07.2019 Katedra mediálních studií (23-KMS) FSV
detail Portrayal of distance suffering in advertising and its consequences 2018/2019 2019/2020 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Communication of political parties on Facebook before the elections to the Chamber of Deputies in 2017 2017/2018 2018/2019 Bachelor's thesis MSBCK Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 11.06.2018 11.06.2018 Katedra mediálních studií (23-KMS) FSV
detail Contribution of Frankfurt School to Critical Marketing Studies 2016/2017 2017/2018 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 17.07.2017 17.07.2017 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Critique of current consumer society 2016/2017 2017/2018 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 17.07.2017 17.07.2017 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Children´s Perception of Advertisement Targeting on Social Media 2020/2021 2021/2022 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 20.09.2021 20.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Generation Z´ s attitude to shocking advertising 2020/2021 2021/2022 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 18.09.2021 18.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The Portray of Woman in an Advertisment for Intimate Products on Social Media 2020/2021 2021/2022 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 20.09.2021 20.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Semiotic analysis of chosen fashion advertisements with a focus on green marketing 2020/2021 2021/2022 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 20.09.2021 20.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail In-store marketing targeted at children 2022/2023 2022/2023 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 11.10.2022 11.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Sexist portrayal of women in marketing communication: differences in the perception of sexist advertising between women and men of generation Z 2022/2023 2022/2023 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 11.10.2022 11.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The role of the social media at the development in the course and during recovery of an eating disorder 2022/2023 2022/2023 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 11.10.2022 11.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The use of negative campaigning in the communication of selected candidates for the office of the President of the Czech Republic on the social networks Facebook and Twitter 2022/2023 2022/2023 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 02.05.2023 02.05.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Male gaze in advertising of shaving products targeted to women 2021/2022 2022/2023 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 28.03.2022 28.03.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Sharing pictures of children by their parents on social media 2022/2023 2022/2023 Bachelor's thesis BP_KSMS Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 03.10.2022 03.10.2022 Katedra mediálních studií (23-KMS) FSV
detail The role of media in shaping children´s perceptions of healthy food 2023/2024 diploma thesis NP_MS Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 26.03.2024 26.03.2024 Katedra mediálních studií (23-KMS) FSV
detail How men aged 18-25 perceive gender stereotypes in cosmetics industry. Is there a future in gender neutrality ? 2023/2024 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 18.10.2023 18.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Marketing in online gaming environment aimed at children 2023/2024 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 18.10.2023 18.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail How old people perceive representation of old age/old people in non-profit organization’s campaigns focused on old people 2018/2019 2019/2020 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Online reputation management as a tool for changing the perception of companies 2017/2018 2019/2020 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The Phenomenon of Podcasting and its use in marketing communication in the Czech Republic 2018/2019 2019/2020 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Role of Media in Political Marketing: A Case study of the Czech Presidential Election 2018 2017/2018 2018/2019 Bachelor's thesis MSBCK Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 08.06.2018 08.06.2018 Katedra mediálních studií (23-KMS) FSV
detail Media image of Jana Nagyova on media scandal "Abused of Military Intelligence" 2014/2015 2016/2017 Bachelor's thesis MSBCK Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 26.07.2015 26.07.2015 Katedra mediálních studií (23-KMS) FSV
detail Generation Z's attitude towards online privacy protection and data collection for personalized advertising 2020/2021 2021/2022 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 20.09.2021 20.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Product placement in Czech television production during 2019-2021 2020/2021 2021/2022 diploma thesis MSP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 25.08.2021 25.08.2021 Katedra mediálních studií (23-KMS) FSV
detail "For You Page" on social network TikTok as a sexual bulletin board for young people 2020/2021 2021/2022 Bachelor's thesis BP_KSMS Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 24.08.2021 24.08.2021 Katedra mediálních studií (23-KMS) FSV
detail Valorization of CSR activities of Plzeňský Prazdroj Ltd. 2020/2021 2021/2022 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 20.09.2021 20.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Targeting of MOBA video games on female players and their perception of the targeting 2022/2023 2022/2023 diploma thesis NP_SK Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 07.10.2022 07.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Andrej Babiš´s negative campaign in the Czech presidential elections in 2023 2022/2023 2022/2023 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 02.05.2023 02.05.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Income and well-being- how much does happiness cost ? 2020/2021 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 12.10.2020 12.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Personal branding of Czech professional dancers 2023/2024 Bachelor's thesis BP_KSMKP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 18.10.2023 18.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Inclusion in fashion indrustry and its perception in Czech environment 2018/2019 2019/2020 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 17.07.2019 17.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Analysis of the brand DM based on theory of archetypes 2017/2018 2018/2019 Bachelor's thesis MKPR Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The content analysis of Forbes magazine's facebook page 2016/2017 2017/2018 Bachelor's thesis MSBCK Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 18.07.2017 18.07.2017 Katedra mediálních studií (23-KMS) FSV
detail Document V síti as an educational tool for young audience aged 12 - 15 years 2020/2021 2020/2021 diploma thesis MSP Mgr. Ing. Jana Rosenfeldová, Ph.D. hidden 26.01.2021 26.01.2021 Katedra mediálních studií (23-KMS) FSV
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