Vliv akvizice Liberty Media na fanouškovské prostředí Formule 1

• Název práce v češtině: Vliv akvizice Liberty Media na fanouškovské prostředí Formule 1
• Název v anglickém jazyce: The Impact of Liberty Media´s Acquisition on the Fan Environment in Formula 1
• Klíčová slova: Formule 1, Liberty Media, fanoušci, demografie publika, kvantitativní výzkum, dotazníkové šetření
• Klíčová slova anglicky: Formula 1, Liberty Media, Fans, Audience demographic, quantitative research, questionnaire survey
• Akademický rok vypsání: 2024/2025
• Typ práce: bakalářská práce
• Jazyk práce: čeština
• Ústav: Katedra mediálních studií (23-KMS)
• Vedoucí / školitel: Mgr. Anna Hrbáčková
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 04.10.2024
• Datum zadání: 04.10.2024
• Datum odevzdání elektronické podoby: 27.04.2025
• Oponenti: Mgr. Julia Gottstein, M.A.

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Předběžná náplň práce

Bakalářská práce se zaměřuje na analýzu vlivu akvizice společnosti Liberty Media na fanouškovské prostředí Formule 1. Akvizice Liberty Media v roce 2017 představovala klíčový moment v historii této motoristické soutěže, a práce se bude snažit identifikovat a zhodnotit změny a trendy, které tato akvizice přinesla v rámci fanoušků tohoto motorsportu.

Hlavním cílem bakalářské práce je analyzovat dopady akvizice Liberty Media na Formuli 1 z hlediska fanouškovského prostředí. Pro výzkum bude využita kvantitativní metodologie založená na dotazníkovém šetření. Závěrem se práce pokusí určit, zda došlo k výrazné změně ve fanouškovské základně a zda lze očekávat podobný vliv i na MotoGP, které bylo v roce 2024 rovněž odkoupeno společností Liberty Media.

Předběžná náplň práce v anglickém jazyce

The bachelor's thesis focuses on analyzing the impact of Liberty Media's acquisition on the Formula 1 fan environment. Liberty Media's acquisition in 2017 represented a key moment in the history of this motorsport competition, and the thesis aims to identify and evaluate the changes and trends that this acquisition brought among fans of the sport.

The main goal of the bachelor's thesis is to analyze the effects of Liberty Media's acquisition on Formula 1 from the perspective of the fan environment. The research will use a quantitative methodology based on a questionnaire survey. Finally, the thesis will attempt to determine whether there has been a significant change in the fan base and whether a similar impact can be expected on MotoGP, which was also acquired by Liberty Media in 2024.