Vliv sociálních sítí na společenskou participaci a kvalitu života seniorů v ČR

• Název práce v češtině: Vliv sociálních sítí na společenskou participaci a kvalitu života seniorů v ČR
• Název v anglickém jazyce: The impact of social media on social participation and quality of life of the elderly in the Czech Republic
• Klíčová slova: senioři, sociální participace, sociální sítě, kvalita života, osamělost
• Klíčová slova anglicky: seniors, social participation, social networks, quality of life, loneliness
• Akademický rok vypsání: 2022/2023
• Typ práce: diplomová práce
• Jazyk práce: čeština
• Ústav: Katedra marketingové komunikace a public relations (23-KMKPR)
• Vedoucí / školitel: Mgr. Ing. Jana Rosenfeldová, Ph.D.
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 02.05.2023
• Datum zadání: 02.05.2023
• Datum a čas obhajoby: 13.09.2023 08:00
• Místo konání obhajoby: Hollar, H108, Hollar - místn. č. 108
• Datum odevzdání elektronické podoby: 31.07.2023
• Datum proběhlé obhajoby: 13.09.2023
• Oponenti: PhDr. Soňa Schneiderová, Ph.D.

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Předběžná náplň práce

Česká populace stárne a počet seniorů meziročně stále narůstá. Současně se zvyšuje počet pracujících seniorů, kteří aktuálně tvoří desetinu pracovní síly v ČR. Dochází také k poklesu počtu rozvětvených rodinných struktur, které častěji poskytují potřebnou sociální síť
a podporu, oproti užším nukleárním typům rodin. Nejen proto narůstá počet osamělých seniorů, kteří jsou z vlastní vůle či kvůli vnějším okolnostem izolováni od světa, sociálních vztahů a přestávají se účastnit společenských aktivit. Odhaduje se, že s osamělostí se potýká každý třetí senior napříč celým světem. S nástupem moderních informačních technologií vyvstává otázka, zda může virtuální kontakt pomoct řešit otázku osamělosti a zlepšit sociální participaci seniorů.
Cílem této diplomové práce bylo poskytnout hlubší vhled do situace v České republice, nastínit potenciální přínosy a rizika a také možné bariéry pro tuto demografickou skupinu. Tento výzkum zjistil, že čeští senioři využívají sociální sítě nejen k udržování vztahů se svou rodinou a přáteli, ale rozšiřují si na nich obzory na poli svých koníčků a aktivně se zajímají o aktuální a politické dění. Sociální sítě tak mohou být nástrojem pro zlepšení sociální participace seniorů ve virtuálním světě, ale podle výsledků toho výzkumu mohou být
i prostředkem pro zlepšení komunikace s blízkými a ke zvýšení jejich osobní účasti na společenských akcích. Specifickou situací, kdy mohou být sítě pro seniory prospěšné, je přechodné období po odchodu do důchodu.

Předběžná náplň práce v anglickém jazyce

The Czech population is ageing, and the number of seniors continues to grow year on year. At the same time, the number of working seniors, who currently make up one tenth of the Czech workforce, is increasing. There is also a decline in the number of extended family structures, which more often provide the necessary social network and support, compared to narrower nuclear family types. That is not the only reason why there is an increase in the number of lonely seniors, who are isolated from the world and social relations and who stop participating in social activities. It is estimated that one in three seniors across the globe struggles with loneliness. With the advent of modern information technology, the question arises whether virtual contact can help to address the issue of loneliness and improve the social participation of seniors.
The aim of this thesis was to provide a deeper insight into the situation in the Czech Republic, outlining potential benefits and risks as well as possible barriers for this demographic group. This research found that Czech seniors use social media not only to maintain relationships with their family and friends, but also to broaden their horizons in the field of hobbies and take an active interest in current and political events. Social media can thus be a tool for improving the social participation of seniors in the virtual world, but according to the results of this research, it can also be a means to improve communication with loved ones and to increase their personal participation in social events. A specific situation where networks can be beneficial for seniors is the transition period after retirement.