Mediální komunikace prezidentských kandidátů na Twitteru

• Název práce v češtině: Mediální komunikace prezidentských kandidátů na Twitteru
• Název v anglickém jazyce: Media communication of presidential candidates on Twitter
• Klíčová slova: politická komunikace, mediální komunikace, média, Twitter, české prezidentské volby, kvantitativní obsahová analýza
• Klíčová slova anglicky: political communication, media communication, media, Twitter, Czech presidential election, quantitative content analysis
• Akademický rok vypsání: 2022/2023
• Typ práce: diplomová práce
• Jazyk práce: čeština
• Ústav: Katedra mediálních studií (23-KMS)
• Vedoucí / školitel: PhDr. Jan Křeček, Ph.D.
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 03.10.2022
• Datum zadání: 03.10.2022
• Datum a čas obhajoby: 01.02.2024 08:00
• Místo konání obhajoby: Hollar
• Datum odevzdání elektronické podoby: 03.01.2024
• Datum proběhlé obhajoby: 01.02.2024
• Oponenti: Mgr. Miloš Hroch, Ph.D.

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Předběžná náplň práce

Cílem práce je zmapování a vyhodnocení politické mediální komunikace kandidátů do prezidentských voleb 2023. V rámci výzkumu se nejprve snažím nastínit situaci a okolnosti, které se vztahovaly k období před prezidentskými volbami 2023 a zároveň představuji zkoumané prezidentské kandidáty – Andreje Babiše, Petra Pavla, Danuši Nerudovou, Marka Hilšera, Pavla Fischera, Karla Diviše a Tomáše Zimu. V praktické části mé práce byl použit systematický a strukturovaný přístup k analýze dat, přičemž hlavní důraz byl kladen na metodu obsahové analýzy s využitím kódování. Tato analytická metoda umožňuje identifikaci klíčových vzorů, témat a vztahů v textových či obrazových datech. V rámci diplomové práce bylo prováděno kódování obsahu, což zahrnovalo přiřazování kategorií nebo kódů k jednotlivým příspěvkům politických kandidátů v prezidentských volbách 2023 na Twitteru. Do první části výzkumu byly zařazeny příspěvky sedmi kandidátů od 25. listopadu 2022 do 14. ledna 2023, do druhé části výzkumu byly zařazeny příspěvky již jen dvou postupujících kandidátu z období od 15. ledna 2023 do 28. ledna 2023.

Předběžná náplň práce v anglickém jazyce

The aim of the thesis is to map and evaluate the political media communication of the candidates for the 2023 presidential elections. In the research I first try to outline the situation and circumstances that were related to the period before the 2023 presidential elections and at the same time I introduce the presidential candidates - Andrej Babiš, Petr Pavel, Danuša Nerudová, Mark Hilšer, Pavel Fischer, Karel Diviš and Tomáš Zima. In the empirical part of my thesis, a systematic and structured approach to data analysis was used, with the main emphasis on the method of content analysis using coding. This analytical method enables the identification of key patterns, themes, and relationships in textual or image data. Content coding was conducted as part of the thesis, which involved assigning categories or codes to individual Twitter posts of political candidates in the 2023 presidential election. The first part of the research included posts by seven candidates from November 25, 2022, to January 14, 2023, while the second part of the research included posts by only two advancing candidates from January 15, 2023, to January 28, 2023.