Mikrotransakce a jejich vliv na design digitálních her

• Název práce v češtině: Mikrotransakce a jejich vliv na design digitálních her
• Název v anglickém jazyce: Microtransactions and their influence over the design of digital games
• Klíčová slova: mikrotransakce, videohra, digitální hra, monetizační model, virtuální zboží, loot box, herní design, hráčský zážitek
• Klíčová slova anglicky: microtransactions, video game, digital game, monetisation model, virtual goods, loot box, game design, player experience
• Akademický rok vypsání: 2016/2017
• Typ práce: diplomová práce
• Jazyk práce: čeština
• Ústav: Katedra mediálních studií (23-KMS)
• Vedoucí / školitel: Mgr. Tereza Fousek Krobová, Ph.D.
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 04.08.2017
• Datum zadání: 04.08.2017
• Datum a čas obhajoby: 10.02.2021 08:00
• Místo konání obhajoby: Hollar - Smetanovo nábřeží 6,Praha 1
• Datum odevzdání elektronické podoby: 05.01.2021
• Datum proběhlé obhajoby: 10.02.2021
• Oponenti: doc. Mgr. et Mgr. Jaroslav Švelch, Ph.D.

Seznam odborné literatury

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Předběžná náplň práce

Je mnoho oblastí, na které mohou mít mikrotransakce zásadní vliv – ať už se jedná o globální podobu herního trhu a jeho fungování, sociální aspekt hráčské komunity, kdy mohou zásadně ovlivnit vztah hráčů ke hře, případně vztahy hráčů mezi sebou, nebo o celkovou stavbu a tvorbu hry. Mikrotransakce do her vnášejí nový neprozkoumaný prvek, který může svým způsobem zásadně ovlivnit rovnováhu herního světa, v horším případě ji dokonce rozbít a narušit integritu herního zážitku.

V rámci své diplomové práce bych problematiku mikrotransakcí ráda prozkoumala hlouběji a podívala se převážně na to, zda a jaký vliv mají mikrotransakce na design digitálních her, jejich stavbu, vyváženost a zpracování a také na následnou hráčskou recepci – na příkladu několika konkrétních her se zaměřím hlavně na následující prvky:
- gameplay a herní zážitek jako takový (dotknu se termínů jako difficulty spikes nebo pay-to-win)
- herní UI (user interface) a způsob prezentace herního obchodu a jeho nabídky
- přístup k monetizaci (strategie tvorby cen herního zboží a cenová politika, složení základní nabídky herních předmětů)
- recepce hry (kritické články a analýzy, recenze a hráčská fóra)

U těchto prvků se budu věnovat způsobům jejich aplikace na vybrané hry. Zmíněné prvky a jejich aplikace popíšu, porovnám přístupy ke způsobu implementace mikrotransakcí v jednotlivých hrách, kriticky zhodnotím jejich roli v herním celku a zároveň nastíním potenciální problémy, vyplývající z použití mikrotransakcí. Podívám se také, jestli hry jednají s hráčem fér nebo zda existují rozdíly v přístupu k platícím a neplatícím hráčům, případně zda existují zásadní rozdíly v herním zážitku. V neposlední řadě porovnám souvislosti mezi tím, jakým způsobem jsou mikrotransakce do hry zapojené, jak jsou prezentované vydavatelem případně autory hry a jak jsou tyto hry a mikrotransakce v nich následně vnímány veřejností.

Předběžná náplň práce v anglickém jazyce

Microtransactions can influence many areas – be it a global state of the video game industry, social aspects of the gaming community, or an overall build and creation of the game itself. Microtransactions bring into games a new unexplored element that can fundamentally influence the balance of the game's world and, in the worst case, even break it and disrupt the integrity of players' experience.

In this thesis, I would like to explore microtransactions on a deeper level and focus mostly on if and what influence microtransactions can have on the design of video games, their balance, how they are built, and on the following reception by players. I will be exploring several games and focus on the following elements:
- gameplay and player's experience
- the game's UI and presentation of virtual goods
- ways of monetization
- game's reception